What are the responsibilities and job description for the Digital Marketing Manager position at Univest Financial Corporation?
*All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.
Univest Financial Corp
Digital Marketing Manager
US-PA-Souderton
Job ID: 6257
Type: Full Time
# of Openings: 1
Category: Corporate
Univest Financial Corporation
Overview
Univest Financial Corporation (UVSP), has approximately $7.8 billion in assets and $4.7 billion in assets under management and supervision (as of December 31, 2023). Headquartered in Souderton, Pa. and founded in 1876, the Corporation and its subsidiaries provide a full-range of financial solutions for individuals, businesses, municipalities and nonprofit organizations in the Mid-Atlantic Region. In 2023, Univest donated $2.4 million to our communities, and our employees volunteered more than 13,100 hours.
At Univest we invest in the success of our employees and customers. We offer our employees the ability to be their authentic selves, while fostering a culture and an environment that inspires change and inclusivity. Seeking career-focused individuals, looking to bring passion and creativity to drive change. Our employees are encouraged to work collaboratively and embrace innovation to deploy needs based financial solutions in the communities we serve.
We are seeking a results-driven Digital Marketing Manager to lead our digital marketing efforts and drive online engagement and growth. The ideal candidate will have a strong background in digital marketing strategies, data analysis, and campaign optimization.
Responsibilities
Develop, implement, and manage digital marketing campaigns across multiple channels, including SEO/SEM, email marketing, paid social media, and display advertising.
Collaborate with internal teams and external agencies to create compelling content, optimize user experience, and drive conversions.
Analyze campaign performance metrics, track KPIs, and use data-driven insights to optimize campaigns and improve ROI.
Stay updated on industry trends, emerging technologies, and best practices in digital marketing.
Manage digital marketing budgets, allocate resources effectively, and report on campaign performance to stakeholders.
Conduct market research, competitor analysis, and customer segmentation to identify opportunities and inform marketing strategies.
Manage digital content, including websites, landing pages, paid media and more. Ensure website is relevant, up-to-date, and provides an excellent customer experience. Develop strategies to enhance website traffic. Ensure website complies with relevant laws and regulations.
Qualifications
Bachelor's degree in marketing, communications, or a related field or equivalent experience.
Proven history of success in digital marketing, with at least 5 years of experience in a similar role.
Expertise in SEO/SEM, email marketing, paid social media management tools and digital analytics tools (e.g., Google
Analytics, Salesforce Marketing Cloud Intelligence).
Strong analytical skills and data-driven decision-making abilities.
Experience with A/B testing, conversion rate optimization (CRO), and marketing automation.
Proficiency in content management systems and ad serving platforms (e.g., Google Ads, Facebook Ads Manager).
Excellent communication, collaboration, and project management skills.
Ability to multitask, prioritize tasks, and work effectively in a fast-paced environment.
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An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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