What are the responsibilities and job description for the SEO Marketing Analyst position at Trailways.com?
SEO Marketing Analyst
Trailways.com
7 Renaissance Square, 5th Floor
White Plains, NY 10601
Work location: In Person
Annual Salary Range $78,400 - $89,800
About Trailways.com:
Trailways.com is the newest division of the Trailways Transportation System focused on delivering best-in-class eCommerce solutions and associated applications for millions of travelers each year. Every day we go beyond what’s expected and reach for an unmatched customer experience.
We are seeking a highly motivated and experienced Intermediate SEO Marketing Analyst with 3-5 years of hands-on experience in the field of Search Engine Optimization (SEO). The ideal candidate should possess a deep understanding of SEO best practices, a proven track record of successfully implementing SEO strategies and expertise in utilizing tools such as
Google Analytics 4. Additionally, content writing skills are crucial for this role to ensure the effective implementation of on-page optimization strategies.
Position Summary:
The SEO Marketing Analyst's responsibilities include performing keyword research, optimizing our content, and monitoring user engagement across our website. The SEO
Analyst should be familiar with current SEO techniques and tools and have excellent analytical skills. Ultimately, the SEO Marketing Analyst will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.
Responsibilities:
- SEO Strategy and Implementation:
- Develop and execute effective SEO strategies to enhance organic search visibility and drive qualified traffic.
- Conduct comprehensive keyword research and analysis to identify opportunities for content optimization.
- Collaborate with content creators to ensure on-page and off-page optimization aligns with SEO best practices.
- Write and optimize website content, including meta tags, headers, and other on-page elements.
- Google Analytics 4 Expertise:
- Utilize Google Analytics 4 to gather, analyze, and interpret data to make informed decisions.
- Set up and configure Google Analytics 4 for tracking and reporting purposes.
- Monitor website performance metrics and provide actionable insights to improve overall SEO.
- Content Writing:
- Create and optimize high-quality, engaging, and SEO-friendly content for web pages, blog posts, and other digital assets.
- Develop and maintain a content calendar aligned with SEO goals and target audience.
- Collaborate with the marketing and design teams to ensure content meets brand guidelines.
- Reporting and Analysis:
- Generate regular and ad-hoc reports to communicate SEO and SEM performance metrics.
- Provide in-depth analysis of key performance indicators (KPIs) and make data-driven recommendations for improvements.
- Monitor and report on competitive landscape and industry trends.
- Collaboration and Communication:
- Collaborate with cross-functional teams, including content creators, developers, and marketing teams, to implement SEO best practices.
- Clearly communicate SEO and SEM insights and recommendations to stakeholders.
- Stay abreast of industry developments and share relevant information with the team.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field
- 3-5 years of proven experience in SEO
- Proficiency in using Google Analytics 4 and other relevant SEO tools
- Strong analytical skills and the ability to interpret data to drive decision-making
- Excellent content writing and editing skills
- Excellent communication and collaboration skills
- Proven track record of improving organic search rankings
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life insurance
- Company-paid holidays
- Vacation, sick, and personal days
- On-site company-sponsored gym
- On-site company-sponsored parking garage
- 401(k) plan
Job Type: Full-time
Pay: $78,400.00 - $89,800.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Ability to Commute:
- White Plains, NY 10601 (Required)
Ability to Relocate:
- White Plains, NY 10601: Relocate before starting work (Required)
Work Location: In person
Salary : $78,400 - $89,800