What are the responsibilities and job description for the Barracuda Digital Marketing Coordinator position at Sharks Sports & Entertainment, LLC?
TITLE: Barracuda Digital Marketing Coordinator
POSITION TYPE: Full Time, Non-Exempt
COMPANY: Sharks Sports and Entertainment, LLC
LOCATION: San Jose, California
REPORTS TO: Manager, Barracuda Marketing and Digital Media
Summary:
Team Teal
Born in 1991 by emerging through a shark’s mouth, Team Teal has grown into a multi-faceted organization that includes the SAP Center, the NHL San Jose Sharks, the AHL San Jose Barracuda, three Sharks Ice facilities, and the non-profit Sharks Foundation. Additionally, we plan on growing our organization through expansion in the Bay Area and surrounding communities in Northern California.
We work and play in Silicon Valley, and are deeply influenced by the technology, innovation, diversity, and commitment to excellence that surrounds us. Our culture is transforming to reflect those values, with an eye towards a pioneering, forward-thinking, and inclusive environment in sports and entertainment.
We live, work, and innovate by a set of Pioneering Principles:
T – Team success is more important than individual success
E – Exceptional experience is non-negotiable in everything we do
A – Appreciate others for their diversity and opinions
M – More risk leads to more rewards and expands our comfort zones
T – Trust that all teammates have the best intentions
E – Empower all teammates to make informed decisions
A – Always say what you really mean and do what you say
L – Lead by showing the respect to others you expect from them
We strive to unite people through a shared love of ice sports, entertainment, and our hometown. We are Teal Together; we are Team Teal.
Position Overview:
The Digital Marketing Coordinator is part of our vision to pioneer the future of sports and entertainment by assisting in the development, planning, activation, and execution of various marketing campaigns for the San Jose Barracuda.
This role works closely with the Manager, Marketing & Digital Media to ensure that paid and organic advertising campaigns are effective at meeting revenue goals across ticket sales, corporate partnership and more. The Barracuda marketing coordinator will also be responsible for managing the Barracuda digital platforms including the website and social media accounts. They will support partnership marketing, community and live event marketing campaigns through project management, activation duties and insightful analysis.
Essential Duties and Responsibilities:
- Help lead Barracuda Marketing group in use of company-wide project management and internal request system (Workfront)
- Assist in the execution of media plans that include digital, TV, radio, print, outdoor and grassroots, assisting in all associated tasks including media buying, trafficking, script writing, production, etc.
- Executes Barracuda fan engagement strategy across social media channels and website.
- Listens and engages with fans and customers across Barracuda digital platforms and leverages data and to inform decision making.
- Serve as departmental contact for copy writing and for all internal asset trafficking
- Help manage departmental project lists with creative services – creative, print, and promotional items
- Search for and develop marketing opportunities designed to sell tickets and maximize brand exposure by working closely with media organizations and implementing targeted promotional strategies
- Manage specialty jersey process and assist in the execution of the annual promo schedule
- Maximize all marketing cross-promotional opportunities by exploiting all internal marketing opportunities as well as developing a network of local contacts for external opportunities
- Manage promotional vendor relationship to develop innovative promotional items that drive revenue and attendance
- Assist in the execution of special live events such as Street Rallies, Fan Fests, Draft Parties, Gaming Tournaments, and Skill Competitions while working with cross-functional teams to maximize revenue, impact and attendance
Qualifications:
- Bachelor’s degree or equivalent professional experience required
- 1-2 years of professional experience working in marketing; experience in a high-performing marketing organization or sports and entertainment organization is a plus
- Aligned with our Pioneering Principles and in particular
- A master collaborator with a team-first mentality who can work in a consultative manner
- Willing and able to think big and take risks
- A believer in creating exceptional experiences
- Someone that appreciates diversity of thought and seek different perspectives to solve problems
- A strong advocate for process and project management
- Experience managing social media channels within the sports and entertainment industry is a plus.
- Demonstrable working knowledge of the latest social media/online culture, jargon and technical features.
- Digital publishing/CMS experience and basic HTML knowledge.
- Proficiency with Adobe Creative Suite.
- An excellent written and verbal communicator that is comfortable sharing ideas across functions, and to different levels of the organization
- Multi-tasker that is comfortable in an environment of ambiguity, where decisions need to be made quickly.
- Self-starter that can work independently and show initiative to solve problems in new ways.
- Attention to detail is a must.
- Be results-oriented and demonstrate strategic instincts.
- Proficiency in Microsoft Office applications; Knowledge of Photoshop, InDesign and/or Illustrator a plus
- At this time, all SSE employees must be fully vaccinated against COVID-19 prior to working onsite at any SSE facility, unless the individual is able to telework or is otherwise eligible for an exemption in accordance with applicable law. If on-site services are to be performed, SSE will require you to certify your vaccination status as part of the onboarding process.
What We Offer:
- Competitive base salary and performance-based variable pay (if applicable)
- A robust package of health/ dental/vision benefits.
- Central office location in downtown San Jose, at the heart of Silicon Valley; extremely convenient access to CalTrain, VTA, and major freeways.
- Here at Team Teal, we recognize and celebrate that individuals come with a wealth of experience and talent well beyond any list of required skills and qualifications – in fact, we believe diversity of backgrounds and skills, combined with passion, are the most important keys to meaningful innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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