Digital Media Specialist

Do you love sports, fitness, fashion or the outdoors? SCHEELS can turn your passion into a rewarding career through our extensive business and product training.

SCHEELS is a leader in the sporting goods industry - driven to create the best experience in the USA for our customers. SCHEELS boasts the largest selection of sports brands in America—offering world-class brands, special attractions, and unmatched customer service.

SCHEELS empowers our associates to become experts in exceeding the needs and expectations of our customers. SCHEELS associates talk-the-talk, and walk-the-walk, with the best product and expert training in the sporting goods industry. Mentorship and professional development training are a focus throughout your entire career.

Responsibilities:

• Develop and implement social media advertising strategies on behalf of SCHEELS and vendors
• Oversee the planning, budgeting, execution, and recapping of campaigns
• Actively seek opportunities to increase sales, traffic, conversion rates, and specific KPIs through analytic-driven recommendations
• Identify, present, and execute opportunities for A/B testing to improve customer experience and return on ad spend across all marketing mediums
• Ability to manage and coordinate projects so that they are organized and delivered on time and on budget - holding themselves and other team members accountable
• Provide premiere customer service inclusive of our internal team and our social followers through engagement and response in a timely manner
• Collaborate with others to create and execute content, contests, and campaigns
• In partnership with the Social Media Leader, collaborate with our other partners, both internal and external, on related projects and initiatives
• Passion for the retail space and social media, including finding inspiration from industry resources, leaders and competitors
• Ability to accept and provide feedback for continued improvement
• Management across campaigns, ensuring what content is aligned with the overall agency message(s) and is relevant and approved for use
• Advanced knowledge of social media platforms and digital marketing best practices
• Excellent analytical, data analysis, creative and innovative abilities
• An understanding of market trends and customer mindsets
• Ability to be organized, multi-task, and maintain all aspects of social media
• Strong initiative and vision for continuous improvement
• Strong project management skills and ability to meet all project deadlines
• Ability to work independently and with the team
• Respond with urgency to address all project needs
• Exercise judgment and tact and be able to effectively work with all levels within the organization while working on projects
• Strong oral / written communication and presentation skills to communicate effectively with all SCHEELS associates and customers

Requirements:

Customer Service

• Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”

Culture

• Approach daily tasks, projects and follow-up communication with energy and sense of urgency

• Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact.

• Show respect and appreciation for others and Scheels

• Arrive to work and meetings 10 minutes early

Team Mentality

• Genuine interest and action in helping others before yourself, regardless of recognition or reward

Teach-ability

• Consistent eagerness to listen, learn, apply knowledge and accept critical feedback

• Ability to adapt to a changing work environment

• Ability to apply concepts of basic math, grammar, punctuation and spelling

Dress Code

• Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners

Efficiency

• Demonstrate pride and ownership of their work while meeting expected deadlines

Education & Experience:

The ideal candidate will have a minimum of a bachelor’s degree, two or more years of experience in social media marketing with demonstrated successes; or equivalent combination of education and experience.

Physical Requirements/Lifting Requirements:

Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation

Sedentary work - Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Roles are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Scheels cares about the health and safety of our Associates. Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury

EQUAL EMPLOYMENT OPPORTUNITY

Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.