What are the responsibilities and job description for the Growth Marketing Associate - Product & Data position at Rocket Money?
ABOUT ROCKET MONEY đź”®
Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.
ABOUT THE ROLE 🤹‍♀️
Reporting to our Senior Growth Marketing Manager - Product & Data, you will play a central role in managing and improving the marketing technology systems at Rocket Money. You will support the growth marketing team by ensuring they have all information and data needed to make decisions. You will constantly challenge our status quo and hunt for new tools to fold into our stack. This is a role that will put you in the center of three teams (growth, engineering, and data), and you will give you a chance to make both immediate and sustained impact to our bottom line.
Specifically, you will:
- Manage Rocket Money’s marketing technology processes and help guide strategy.
- Constantly research, recommend, build, and implement new tools to add to our toolbox.
- Build quarterly marketing technology roadmaps, with an eye to optimize implementation effort against implementation payoff.
- Collaborate with a team of growth marketers to improve their data literacy.
- Work cross-functionally with our growth engineering team and data team to define and deliver growth goals.
- Never stop at “good enough”; you will always be on the lookout for issues with our current systems or processes and won’t stop until they’re solved.
ABOUT YOU 🦄
- 1-2 years experience in user-acquisition and data-driven marketing at a high-growth consumer-focused startup. Or 1-2 years experience in a media buying & strategy role at a media agency serving high-growth startups.
- Data wizard with a deep analytical background in growth KPIs (ROAS, CAC, LTV:CAC) and the ability to translate learnings into actionable strategy.
- Experience working collaboratively with data and engineering teams.
- Ability to translate complicated data and engineering concepts to marketers using everyday, intuitive language.
- Expert in mobile app attribution & tracking (Apple SKAdNetwork, deterministic tracking via mobile measurement partners).
- Expert in web attribution & tracking (tracking via pixels, conversion APIs).
- You are a self-starter and know how to be scrappy.
- Advanced Excel user. Intermediate understanding of SQL and data visualization tools (e.g. Looker, Tableau, etc).
WE OFFER đź’«
- Health, Dental & Vision Plans
- Competitive Pay
- 401k Matching
- Unlimited PTO
- Lunch daily (in-office only)
- Snacks & Coffee (in-office only)
- Commuter benefits (in-office only)
Additional information: Salary range of $60,000 - $80,000. Base pay offered may vary depending on job-related knowledge, skill, and experience.
Rocket Money, Inc is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.*
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Salary : $60,000 - $80,000
