Art Director

About REEF:
REEF was founded on a love for the beach, surfing, and a passion for creating high-quality products to fit active lifestyles. Over 30 years later, REEF has grown into a global footwear and apparel brand that connects people to the fun, freedom, and spirit of the beach. REEF offers comfort, style, and versatility for surfers and beach lovers alike. The team is a diverse group of beach enthusiasts, surfers, artists, and innovators driven by the same passion and relentless spirit of the founders.

Role Overview:
As an Art Director in the Creative Team, you’ll craft authentic and innovative marketing stories that showcase our products and engage consumers in exciting ways. The ideal candidate will have a deep understanding of the lifestyle footwear/apparel space and a keen eye for design, with the ability to translate that expertise into compelling visual stories. In this role you will collaborate closely with the Creative Director, designers and other stakeholders to develop and execute creative concepts that align with our brand vision and elevate our presence in the marketplace.

This is a full-time, exempt position. Employees are required to work a hybrid schedule. (3) Days in office at our HQ in Carlsbad, and (2) Days Remote. 

This position offers the opportunity to embrace REEF's culture, showcase your creativity globally, and collaborate with internal and external teams to push boundaries.

Responsibilities:

• 1. Creative Concept Development: Work closely with the Creative Director and creative team to develop innovative and visually compelling concepts and photoshoots for various projects, including integrated campaigns, branding, digital content, and more.
• 2. Design Oversight: Collaborate with a team of designers, providing guidance and feedback to ensure the highest quality of work. Review and approve design materials before final delivery.
• 3. Cross-Departmental Collaboration: Collaborate with the marketing, product, and Comms, teams to ensure creative deliverables meet the needs of various departments and align with broader business objectives.
• 4. Team/Stakeholder Engagement: Engage with internal stakeholders or clients to present concepts, gather feedback, and make necessary adjustments to meet project goals.

Qualifications:

• Highly creative with strong conceptual and visual execution skills.
• Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present ideas clearly and effectively to stakeholders at all levels.
• A collaborative team player who can build consensus and drive initiatives to completion.
• Passionate self-starter who thrives in a fast-paced, start-up environment.
• Knowledge of fashion and retail, with a strong grasp of digital channel capabilities.
• Technical Skills: Advanced proficiency in Adobe Creative Suite, (Photoshop, Illustrator, InDesign, etc.), Figma, PowerPoint, etc. Strong understanding of typography, color theory, and composition.

Education/Experience:

• 6 years of related professional experience.
• Bachelor’s degree in Art or equivalent related experience.
• Experience working in creative environments, including in-house or agency experience.

Additional Requirements:

• Flexibility to work late evenings or early mornings when needed.
• Ability to travel up to 20% for creative inspiration and market research at core sports events.
• Applicants are required to submit or link their portfolio or body of work. Applicants without this will not be considered.

Join Us:

Be part of a team that values creativity, innovation, and the spirit of the beach. Let’s redefine what it means to connect people to the ocean and beyond.

Equal Opportunity Employment Statement:

REEF Lifestyle LLC is an Equal Opportunity Employer. We celebrate diversity and are

committed to creating an inclusive environment for all employees. We do not discriminate

based on race, color, religion, sex (including pregnancy, gender identity, and sexual

orientation), national origin, age, disability, genetic information, veteran status, or any other

protected status under applicable law.

Pay Transparency:

REEF Lifestyle LLC complies with all applicable state and local laws regarding pay

transparency. For positions located in California, the hourly range or salary for this role is

$105 - $115k. Please note that final compensation will be determined based on factors such as the candidate's qualifications and experience. Additional benefits and compensation details will be shared during the offer process.

Reasonable Accommodations:

REEF Lifestyle LLC is committed to providing reasonable accommodation to qualified

individuals with disabilities. If you need assistance or accommodation during the

application process, please contact us directly.

At-Will Employment:

Employment at REEF Lifestyle LLC is on an at-will basis. This means that either the

employee or REEF Lifestyle LLC may terminate the employment relationship at any time,

with or without cause or notice, subject to applicable law.

Salary : $105,000 - $115,000