Content Strategist

Content Strategist

We're seeking a talented and versatile Content Strategist to join our team to develop and execute compelling content strategies. This multifaceted role combines high-level strategic thinking with hands-on creative execution, requiring a unique blend of analytical skills and creative flair.

As our Content Strategist, you will be the bridge between our strategic vision and tactical implementation. You'll collaborate internally and externally to shape content strategies that align with our clients' goals and brand identities. At the same time, you'll roll up your sleeves to bring these strategies to life through various creative outputs.

Your day-to-day responsibilities will vary, reflecting the diverse needs of our clients and the dynamic nature of our work. You might start your morning brainstorming a content calendar for a social media campaign, spend the afternoon crafting compelling copy for a client case study, and end your day creating eye-catching graphics for a digital ad.

This role requires someone who can seamlessly transition between big-picture thinking and detailed execution. You should be comfortable presenting strategic recommendations to clients one moment and diving into design software the next. Your ability to manage multiple projects, prioritize effectively, and maintain high-quality output under tight deadlines will be crucial.

While you won't have direct reports, your success will depend on your ability to collaborate effectively with our marketing coordinators and managers. You'll need to clearly communicate your vision, delegate tasks when appropriate, and ensure that all team members are aligned in executing our content strategies.

We're looking for someone who is not just a skilled professional but also a passionate storyteller. You should have a keen understanding of how to craft narratives that resonate with target audiences across various platforms and formats. Your work will directly impact our clients' brand perception and marketing success, making this role pivotal to our firm's continued growth and reputation.

We’re looking for someone who has a sharp attention to detail, a figure-it-out attitude, and a passion for creating. 

We cultivate an environment open to new ways of working and strive for creativity, collaboration, and diversity of thought. You will be mentored and joined by current team members as you are tasked with helping the company thrive through the design, development, and launch of company and client marketing initiatives. 

Role Responsibilities:

• Collaborate with clients and team members to develop comprehensive content strategies aligned with client goals and brand identities
• Create and execute various forms of content, including long-form articles, social media posts, digital ads, email campaigns, and more
• Design visual content, including infographics, social media graphics, and basic video editing
• Conduct content audits and develop content calendars for clients
• Work closely with marketing coordinators and managers to ensure smooth implementation of content plans
• Analyze content performance across various platforms and provide data-driven insights to refine strategies
• Stay current with industry trends, emerging platforms, and best practices in content marketing, digital advertising, and SEO
• Participate in client meetings and presentations, articulating content strategies and their expected impact
• Manage multiple projects simultaneously, ensuring timely delivery and high-quality output
• Contribute to the our own marketing efforts, helping to establish thought leadership in the industry and drive revenue

Required Skills

• 5 years of experience in content strategy, marketing, or a related field
• Proven track record in developing successful content strategies
• Excellent copywriting and editing skills
• High proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, Figma)
• Excellent project management and organizational skills
• Strong analytical and problem-solving abilities
• Bachelor's degree in Marketing, Communications, or a related field

Our ideal candidate has:

• Experience in SEO, PPC, email, and social media
• Familiarity with popular social media platforms, post scheduling systems, Canva, and Google Workspace
• Experience with Content Management Systems, specifically Wix, Shopify, and Hubspot
• Experience with Asana project management and similar tools
• Experience with email marketing platforms including Klayvio, MailChimp, Constant Contact, ActiveCampaign, Wix Ascend, and Hubspot
• Online certificates from LinkedIn Learning, Google Career Certificates, and HubSpot are a plus!

Skills:

• Superb writing, editing, and proofreading skills
• Strong graphic design skills
• Content strategy and planning skills
• Strong knowledge of search engine optimization (SEO) and writing for the web
• Good understanding of time management and marketing principles
• Demonstrable ability to multi-task and adhere to deadlines
• Well-organized with a customer-oriented approach
• Excellent knowledge of Google Workspace
• Collaborative in nature to assist with overall team duties
• Great communication and people skills

What We Offer

LONDONmiddlebury is a dynamic, integrated marketing and branding firm that provides marketing strategy and execution to clients around the globe. Located right on the river in beautiful Winooski, Vermont, LONDONmiddlebury is a collaborative and creative firm committed to helping our clients – and our employees – thrive. 

We execute a variety of marketing services for small business, enterprise, and non-profit organizations across a variety of industries, making each day unlike the next. At LONDONmiddlebury, we love the diversity of tasks that comes with working in such a dynamic industry, and our small but powerful team is equipped to handle everything marketing and sales. Content creation? Check. Research and strategy? Also check. Design? You bet. We’re a team of thinkers and doers who love to create, innovate, and take on a challenge.

• Opportunity to work on diverse, challenging projects
• Collaborative and dynamic work environment
• Professional growth and skill development with a growing company

Salary: Commensurate with Experience

Work Location: Winooski, Vermont

Our company values face-to-face collaboration and creativity, so this position is primarily based in our office. However, we understand the importance of work-life balance and offer flexibility for remote work when appropriate. The ideal candidate should be comfortable with and excited about regular in-person interactions while appreciating the option for occasional remote work.

EEO Statement: LONDONmiddlebury, LLC is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, age, sex, gender, sexual orientation, disability, or any other characteristic protected by law.

Please submit a cover letter and resume with your LinkedIn application.