How to Become a Social Media Analyst
Step 1: Understand the job description and responsibilities of a Social Media Analyst
What does a Social Media Analyst do?
A Social Media Analyst collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Social Media Analyst typically requires 4-7 years of related experience.
Social media sites are fun places to hang out (over 600 million on Facebook seem to think so anyway) and most people use them to stay in touch with friends from school, family and to play games or read the news. It might, for some, seem fanciful to make a career out of what, for most, is nothing but a pastime.
The truth is that careers in social media are becoming mainstream.
Look around Facebook and you’ll notice that companies like Ford are embracing social media as a legitimate marketing tool.
You might be wondering where Social Media Managers come from and what they do all day.
Social Media Managers typically come from a marketing or business background with a heavy reliance on web-based technologies.
Step 2: Learn best tips to become a Social Media Analyst
Best tips for those who want to become a Social Media Analyst
Here are some tips to become a Social Media Analyst.
They Are a True Data Professional.
They Understand the ‘Social’ Aspect.
They Have Patience With Results.
They’re Always up to Date on Social Media Trends.
Monthly Active Users / Daily Active Users.
Step 3: View best colleges and universities for Social Media Analyst
Best colleges and universities for Social Media Analyst
- Butler University
- Carroll College
- Cooper Union
- High Point University
- Princeton University
- Providence College
Step 4: Think about whether is it worth to be a Social Media Analyst
Is being a Social Media Analyst Worth it?
Prepare monthly reports utilising Jo Malone London's social media reporting tools.
Produce weekly, monthly and bi-monthly reports to highlight successes, learnings and the overall impact of all social campaigns.
Monitor market trends, social media best practise and new technologies and digital innovations.
Day-to-day management of customer comments and queries across all social channels, working closely with our Customer Care Team to respond on a timely basis.
Review user-generated content (UGC) and all brand mentions to identify content for use on social media and other business touchpoints.
Step 5: Prepare relevant skills for being a Social Media Analyst
What skills do you need to be a Social Media Analyst?
There are skills required to succeed in every role, and this one is no different. Strategic knowledge of the follow skills will be required: Blog Management, Social Media Management, Social Media/Networks. For success, a grasp of the following is key: Social Media Marketing Software. Your ability to stand out from the competition depends on these skills, as well as your resume, interview, and other factors.
Becoming a social media analyst requires the person to know social media platforms well but additional skills such as marketing and communication abilities are needed to help achieve larger business objectives, say industry players.
The job includes greater responsibilities than just garnering followers and likes", Sidek said, adding that a good social media analyst must be able to answer to larger business objectives such as driving sales and mapping ROI (returns on investment) on the campaigns to make a real impact.
According to Sidek, to fulfill these duties, they will need to have a deep understanding of social media tools and how to use them to foster stakeholder relationships.
Gathering information on trends, behaviors, events and directed global developments to generate media synopsis reports and, in particular, assessments of local social media discourse that spans the Department of Defense's geographical CCMDs areas of responsibilities with emphasis in the China area of expertise outlined above.
Conduct social media research and analysis on adversary influence operations, their vulnerabilities, and our ability to counter.
Step 6: View average salary for Social Media Analyst
How much does a Social Media Analyst make?
The average salary range for a Social Media Analyst is from $91,272 to $115,935. The salary will change depending on your location, job level, experience, education, and skills.
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Average salary for Social Media Analyst jobs
Step 7: Find relevant Social Media Analyst jobs, and apply.
Looking for Social Media Analyst jobs?
Here are some Social Media Analyst jobs in the United States.