How to Become a Marketing Communications Specialist

Marketing communications specialists assist sales and marketing management by helping to craft marketing materials and facilitating both internal and external communications.

Marketing communications specialists mainly help to craft promotional materials like brochures, press releases, emails, and other media outreach programs.

Not only do marketing communications specialists provide communication strategies to reach outside sources, but inside ones as well.

Usually, marketing communications specialists work within large companies who need communications strategists to help manage communication efforts.

Most marketing communications specialists have worked in lower-level public relations or human resources roles before they're qualified for the position.

Develop and manage market research projects, which include activities such as customer surveys, focus groups, and data analytics to baseline current behaviors and identify opportunities for targeted energy/water conservation initiatives.

Develop targeted educational programs and associated communications materials for a wide range of economic sectors and population demographics.

Propose and manage segmentation studies of relevant utility customer groups and support the development of tailored messaging for the different industrial, commercial and residential customer segments.

Develop and maintain metrics tracking customer satisfaction, utility customer awareness, and impact/effectiveness of the DSM marketing/outreach efforts.

Coordinate with clients’ Media Departments regarding messages sent to the customer base and assure consistency between general messaging and DSM targeted messages.

Identify factors marketing managers take into account when creating a marketing plan, including buying behavior, market segmentation, product life cycle, packaging, branding, pricing, advertising, sales promotion, public relations, personal selling, and product distribution methods.

Students will explore the marketing communications plan, product and service positioning, consumer behavior theories, uses of various media, relationship advertising, and the process of developing creative strategies.

In this course, we will cover the what, why, and how of major current approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and participating in social media.

Harris will be an important brand leader as Optic Nerve implements new grassroots marketing initiatives in an effort to build customer engagement and national awareness.

To help reach these goals, Niver began looking for an individual to join the team as the Marketing Communications Specialist.

Marketing communications specialists are creative and skilled communicators.

Employers typically look for candidates who have at least two years of experience in a marketing position.

Marketing knowledge – successful marketing communications specialists possess knowledge of marketing trends and strategies.

Writing skills – marketing communications specialists are skilled writers, and they can present marketing ideas in a clear manner that even the least knowledgeable customers can understand.

Presentation skills – since marketing communications specialists report campaign performance to upper management, they need to be skilled presenters.