How to Become a Content Specialist
Step 1: Understand the job description and responsibilities of a Content Specialist
What does a Content Specialist do?
A Content Specialist curates content used for a variety of web, mobile, and other platforms. Researches, coordinates, edits, and integrates the work of writers and designers to produce layouts that meet established branding and style guidelines. Being a Content Specialist organizes content in a way that makes sense/is most useful for target customers. Stays up-to-date on best practices and make recommendations for content strategy. Additionally, Content Specialist analyzes content needs and studies content consumption data to optimize content. Identifies and tracks metrics to measure the success of content curation efforts. Develops a schedule for updates, archiving, and ongoing production of content. Requires a bachelor's degree. Typically reports to a manager. The Content Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Content Specialist typically requires 2-4 years of related experience.
A content specialist works with a particular kind of content, whether it is text generated for web or print, curriculum, or any other kind of content.
The main work of a person in this position involves maintaining standards for content, or evaluating it in other ways.
These professionals help ensure quality for written content, and also help to build outreach and communication tools for a range of businesses.
Some content specialists generate, edit, or maintain web content.
Factors in a web content specialist’s job might include technical editing, either for spelling, grammar, or clarity, as well as keyword or meta-tagging or anything else that helps to boost page views.
Step 2: Learn best tips to become a Content Specialist
Best tips for those who want to become a Content Specialist
Here are some tips to become a Content Specialist.
Determine an incubation strategy.
Know your strengths, outsource the rest.
You’re the local expert! Use it to start new conversations.
Ask for honest feedback As with most leadership skills, receiving honest feedback from peers, managers and members of your team is critical to becoming a better communicator.
To communicate effectively, it is important to get to know your audience first.
Step 3: View best colleges and universities for Content Specialist
Best colleges and universities for Content Specialist
- Butler University
- Carroll College
- Cooper Union
- High Point University
- Princeton University
- Providence College
Step 4: Think about whether is it worth to be a Content Specialist
Is being a Content Specialist Worth it?
Must be able to demonstrate experience with social media tools & interact with online community tools such as forums, blogs, user-generated content, etc.
Support our marketing department in delivering content on training and food for our customer journey program.
Embark on a journey to rapidly grow in-depth, yet shareable tech and lifestyle content for Mashable Southeast Asia.
Identify social media trends and create content based on those trends, with a local twist.
It would be a plus if you have one year of experience writing (and editing) digital content, and/or social media management.
Step 5: Prepare relevant skills for being a Content Specialist
What skills do you need to be a Content Specialist?
There are skills required to succeed in every role, and this one is no different. Strategic knowledge of the follow skills will be required: Business Writing, Content Marketing, Web Marketing. For success, a grasp of the following is key: Content Marketing Software. Your ability to stand out from the competition depends on these skills, as well as your resume, interview, and other factors.
Must be able to perform corrections to existing copy in a variety of formats, including Microsoft Office, a web-based content management system, and the Adobe Suite.
An ability to identify target audience preferences and build content to meet them.
Computer literacy – understanding the landscape of online communications from working in Microsoft Word to using content management systems, content specialists are familiar with computer systems and software, and frequently use search engines to conduct research.
Organizational skills – organized and efficient, content specialists maintain calendars and juggle deadlines, keeping track of content throughout the editorial process and ensuring that work is submitted on time.
Marketing knowledge – content specialists understand how to market their content; familiar with industry trends, they use the appropriate strategies to draw in consumers.
Step 6: View average salary for Content Specialist
How much does a Content Specialist make?
The average salary range for a Content Specialist is from $68,727 to $86,691. The salary will change depending on your location, job level, experience, education, and skills.
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Step 7: Find relevant Content Specialist jobs, and apply.
Looking for Content Specialist jobs?
Here are some Content Specialist jobs in the United States.