Jim Hopkinson is an author, writer, and speaker living in New York City. His focus is on career development for the new economy, showing how new media, technology and branding are changing how people look at their career and lifestyle. Read more...
Should everyone walk into his or her interview armed with a 3-ring binder of extensive research? No. This might not be the best course of action for many professions. But here is what stood out most to me: He is a business analytics specialist.
Do you understand what I’m getting at? The potential employer will be paying him to be the best possible person at researching and analyzing statistics and trends, day in, day out, for the next several years. Doing this incredible amount of detailed work and analysis for his interview is a pretty strong indicator that this is one of his greatest strengths. He is doing a deep-dive business analysis for his interview, because it’s in his nature, he is a business analytics guy.
Do I have to quote Terminator for you? "You still don't get it, do you? He'll find her! That's what he does! That's ALL he does! You can't stop him!"
You should do the same in your job. When you walk into that interview, if you’re a talented designer, you better have some design elements in your portfolio. If you’re a website developer, you better have an awesome personal website. If you’re a Search Engine Optimization specialist, you better be near the top of Google results.
In other words, walk the walk.