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How to Use LinkedIn to Negotiate Salary

Harness LinkedIn's Public Data to Better Negotiate Salary & Get a Better Job Title

Harness LinkedIn's Public Data

Enter Vijay, a business analytics manager at a major Internet company. Not only did Vijay prepare for an interview by creating a customized salary negotiation document like I recommend, but he went so above and beyond that I asked him if I could share his story.

As a Senior Manager, Vijay’s situation falls into both categories above. While satisfied with his current job, he feels that he is a top performer at his company and is aiming for a promotion within the next six months. He wants to be able to prove his worth. He was also approached by an outside company with an open Senior Manager position, which would interest him only if he were able to negotiate a title at the Director level. Wisely, he’s not interested in making a lateral move.

What he did was create a spreadsheet based on public LinkedIn data at the new company for every employee with a Director level title. He included the following items:

  • Employee name
  • Exact title (Director or Senior Director)
  • Year the person was named Director
  • Year of the person’s first job
  • Whether or not they had a Master’s degree
  • Number of years experience since their Masters
  • Amount of management experience
  • If they had a consulting / agency background