The Economy of the Olympics

Is the Money Involved with Hosting & Advertising the Olympics Really Worth It?

The Olympics as a Moneymaker

We've watched American athletes win gold (and lose gold). We've watched world records fall. We've found ourselves assessing equestrians and rooting for archers, unexpectedly enthralled by largely obscure events enjoying their quadrennial moment in the spotlight. 

But there is another element, beyond athletic excellence and national pride, framing and shaping the Olympic Games: money.