Social Media: Welcome to Hotel California

We Are All Just Prisoners Here of Our Own Device(s)

Bright Shiny Object Syndrome

NA: Many of my clients who are searching for jobs say they find it overwhelming to keep track of the features of major social media sites. Do you have advice to help make it simpler?

PR: With so much happening in the world of social media, it's hard for anyone to keep up with all the changes. It really boils down to focusing on what pays off and not getting distracted by all the different options. With so many choices and new social sites popping up every day, you need to avoid the bright shiny object syndrome and focus on the sites that deliver results.

Also, don’t think that you need a presence on each and every site out there.