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Article:

Seven Keys to a Killer Cover Letter

1. Understand what the Cover Letter Must Achieve

A cover letter is basically a sales letter. You are trying to motivate a specific action - an invitation for an interview. In addition to reinforcing the key skills and experience you reference in your resume, a cover letter provides you with the opportunity to:

  • demonstrate your desire to work for the employer
  • identify specific ways your expertise can benefit the organization
  • differentiate yourself from other job seekers
  • demonstrate your individual personality
  • explain anomalies that may stand out in a resume such as gaps in employment
  • arouse interest that will help you get that interview.