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Pundits Become Mainstream

Q: How did it grow from there, from just one woman to being everywhere?

"There’s the pressure of the consumer movement of the 1960s, Ralph Nader and such. The newspapers at a certain point turned to personal finance as a way to not upset their advertisers. Nader is very much (angering) car dealers and department stores and such, and these are people who used to advertise quite a bit. 

At the same time our need for financial advice is growing. All of a sudden in the mid-1970s this just takes off. Brokerage houses become deregulated, women get the right to their own credit cards, retirement accounts kick in, first the IRA, then the 401(k). Mortgages as we know them become more convoluted. There is this exponential need for financial advice."