Top Advertising Executive develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Oversees the creation and implementation of all advertising campaigns. Being a Top Advertising Executive identifies media channels and directs the placement of all advertisements and the development of promotional materials. Measures campaign effectiveness and return on investment using sales and profit data analysis. Additionally, Top Advertising Executive innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to top management. The Top Advertising Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)
Multi-Media Marketing/Advertising Executive:
Gmtoday.com and MKE Lifestyle are seeking a Multi-Media Advertising Executive to join our established dynamic team. This position will provide an excellent gateway into digital, programmatic and upscale print advertising and branding. The ideal candidate should be fluent in social media and digital marketing and have excellent people skills and an outgoing personality. A marketing background or sales experience would be helpful.
About:
Gmtoday.com is one of the fastest growing websites in Southeast Wisconsin. With a focus on the W.O.W. counties and original content generated by our editorial teams we provide a unique blend of local journalism, sports, and feature content. As an advertising platform we generate results that surpass accepted industry norms.
MKE Lifestyle defines why we love where we live. Our mission is to celebrate the people, culture, events, homes, gardens, food and businesses that make living in the Milwaukee area unique. We present a monthly deep-dive into all things great about living in Milwaukee. Our publication is enhanced with weekly newsletters, mkelifestyle.com, and customized ad programs for our advertising partners.
Responsibilities:
– Retain and generate business through prospecting and exceptional customer service and account management
– Maintain an active schedule of virtual and face-to-face meetings with your customer base
– Work with our creative team to generate unique and creative solutions to our partner's marketing challenges
Qualifications:
– Business, marketing or advertising degree or coursework or employment experience in these areas
– Track record of success in related endeavors
– Ability to problem solve through creativity
– Solid and deep understanding of all things social media and digital including programmatic
– A flair for design
Job Type: Full-time
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Work Location: Hybrid remote in Waukesha, WI 53186