Social Media Analyst jobs in Mississippi

Special Instructions to Applicants
Applicants must upload a cover letter and resume.

Job Summary 
The Social Media Coordinator executes the social media strategy for institutional accounts, ensuring the University maintains a professional and consistent social media presence. This position monitors the social media landscape, develops and publishes content, reviews performance data, and assists with strategy development. The Social Media Coordinator works with a team of communication professionals and reports to the Social Media Manager.

Primary Duties and Responsibilities 

1. Develops social media content through researching topics, writing copy, identifying images, and coordinating with a team of designers to develop graphics. Generates and publishes content across seven social media accounts for platforms including Facebook, Instagram, Twitter, and LinkedIn, along with additional accounts and platforms that may be added as needed.
2. Implements various accessibility practices across accounts to make content available to a wider audience such as adding alternative text for images, captioning videos, and other methods.
3. Monitors public and private comments and questions from social media users during regular working hours and during established intervals on nights and weekends. Responds to questions and elevates issues according to established procedures and guidelines.
4. During emergency situations, posts emergency messages and works closely with the crisis communication team on a coordinated response.
   
5. Retrieves analytics to measure the impact and success of social media efforts. Assists the Social Media Manager with developing reports and assessing the effectiveness of current strategies. Implements new content and engagement approaches as directed by the Social Media Manager.
   
6. Monitors local news, national news, and trending topics that may impact the University’s social media presence. Adjusts social media content and posting schedule accordingly.
7. Performs other duties as assigned.