Search Engine Marketing Specialist jobs in Indiana

WHO WE ARE

FoundSM is a leading performance marketing agency with clients all over the world. We specialize in helping businesses of all sizes to be successful with the right mix of marketing analytics, paid media and conversion rate optimization.

Our team is made up of the industry’s best marketers who build highly impactful digital inbound strategies powered by data to amplify our customers’ revenue performance.

We are driven by results and understand the importance of using data and actionable insights to help improve marketing outcomes. We partner closely with our clients to ensure their campaigns are optimized and exceed performance expectations.

WHO YOU ARE

FoundSM is looking for a data driven problem solver to be our next Paid Media Specialist. You are someone who is thrilled to learn new skills everyday by merging previous work and school experiences with digital marketing training to become a strong asset to the team.

Ideally, you are a critical thinker who wants to know what is not working, why it is not working, and how it can be improved. You are excited to be organized, get to know different audiences, analyze data, optimize campaign elements and much more.

While what we do at FoundSM falls under the marketing umbrella we find applicants from other disciplines within the analytical realm (e.g.: mathematics, actuarial science, accounting, statistics) and others (e.g.: psychology, economics, informatics) really excel in the digital side of marketing. Don’t hesitate to apply if you don’t have a marketing background!

THE ROLE
The Paid Media Specialist is responsible for the daily operations and optimizations of our clients’ paid media campaigns. This role reports to our Director, Channel Operations & Development. Your tasks will include trafficking campaign creative and approvals, project managing client projects, assisting with optimizing campaigns, writing ads, pacing budgets and reporting, among other things.

You may occasionally interact with clients and vendors through email and video calls, so your excellent written, verbal, and presentation communication skills will come in handy.

RESPONSIBILITIES & ROUTINE ACTIVITIES

• Maintain high level of client knowledge for designated clients
  • Understand the overall client media plans and how campaigns can affect their overall business performance
• Help to develop campaign strategy and road-mapping
  • Conduct keyword, audience and competitive research
• Execute paid search, paid social, display and other campaigns for multiple clients
  • Manage and maintain digital media budgets, forecasting and pacing
  • Complete optimizations in a proactive manner to ensure each campaign meets or exceeds desired KPIs and specific goals
  • Write and implement ad copy
• QA campaign settings, targeting, landing pages, ads and more
• Extract campaign data, generate client reports, interpret and analyze results
  • Identify trends, wins and losses, and communicate to teams and clients
• Communicate with designated client teams on performance, project statuses and more
• Build and maintain digital marketing knowledge through constant self-education
• Bring potential opportunities of growth to account managers and directors
• Traffic campaign creative and manage approvals
• Improve and maintain internal and external documentation

REQUIRED SKILLS & EXPERIENCE

• BA/BS in Statistics, Informatics, Business and/or other related degrees (e.g. Economics, Finance, Accounting, Math, Psychology)
• Working knowledge of Microsoft Excel and other Microsoft products
• Basic proficiency in Google workspaces (Sheets, Docs, Slides, etc.)
• Understand how to properly analyze qualitative and quantitative data
• Ability to multitask and prioritize
• Strong problem solving skills
• Strong attention to detail
• Excellent written and verbal communication skills
• Excellent time-management and organizational skills
• Inquisitive nature and desire to always find ways to improve
• Ability to work independently as well as part of a team
• Ability to handle difficult situations in a positive and professional manner

BONUS SKILLS

• Knowledge of Google Analytics
• Google Ads Professional Certification

BENEFITS & PERKS

Not only will you learn, grow, and have fun as part of our team, but you also will receive some of the industry’s best benefits and perks as a full-time member of the team.

• Unlimited PTO (Two week minimum required to support work-life balance)
• 12 paid holidays every year
• 401(k) with company match up to 4%, fully vested after 90 days
• Competitive healthcare plan (Medical, Dental, Vision)
• BetterHelp therapy subscription
• DashPass subscription via DoorDash
• Stocked office kitchen and coffee bar

Applicants must be currently authorized to work in the United States without needing future sponsorship.

We are proud to be an Equal Opportunity and Affirmative Action employer, and consider qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, disability, veteran status or any other protected factor under federal, state or local law.