Sales and Marketing Manager jobs in Georgia

Description

Our Company’s Story:

Founded in St. Petersburg, Florida in 1978, we are celebrating 45 years of leadership and innovation in the sheet metal and aluminum rainware manufacturing and contractor direct industry. Spectra Gutter Systems moved to Atlanta in 1992 and transformed our manufacturing and distribution organization from a small regional supplier into what we now enjoy as a dominant market present in the premier manufacturing and distribution of painted gutter rainware products in North America.

Spectra Gutter Systems has over 35 manufacturing and distribution facilities nationwide to service customer needs and raise the profitability of our partners’ businesses. 

Our Core Values:

1. Stewardship
2. Integrity
3. People-Centric
4. Innovation
5. Servantship 

Your Seven Pillars for Success:

1. Safety: Our unwavering mission is to prioritize the safety and well-being of our employees, customers, and the communities we serve. We are committed to fostering a culture of vigilance, continuous improvement, and shared responsibility to safety. Via robust safety practices, education, and innovation, we strive to create environments where everyone can thrive without compromising safety.
2. Quality Assurance: It is our desire to uphold the highest standards of quality in all aspects of our business. We are committed to providing products/services that exceed expectations, promote continuous improvement, and ensure the satisfaction and trust of our people and customers alike. Through innovation, rigorous testing, and a relentless pursuit of excellence, we aim to be synonymous with unparalleled quality in every fiber of our operations.
3. Inventory: Our mission is to achieve seamless inventory management that optimizes efficiency and exceeds expectations. We are dedicated to maintaining precise control over stock, employing innovative technologies, and implementing strategic practices to ensure timely delivery, reduce waste, and enhance overall operational excellence. Our commitment is to meet customer demands with accuracy and reliability, positioning us as the leader in effective inventory solutions within our industry.
4. Customer Service Experience and Customer Business Growth: Our commitment is to build lasting relationships with our customers, by placing them at the heart of everything we do. We are dedicated to creating an unparalleled customer service experience through attentive, personalized, and timely support. Through a culture of empathy, proactive communication, and relentlessness to always improve, we strive to exceed customer expectations with each interaction.
5. Meeting Location-based Goals: Our success is measured by the fulfillment of our goals and the enduring impact we create in the realms of our vision and mission. Through a combination of dedication, collaboration, adaptability, strategic planning, and a relentless pursuit of excellence, we aim to not only meet but exceed our objectives.
6. Personnel Management: Our mission is to empower and inspire our teams. We strive to do this by attracting, developing, and retaining top talent through fostering a culture of respect, professional growth, and inclusivity. Via strategic leadership, transparent communication, and ongoing support/development, our goal is to create an environment where every individual can thrive and contribute their best to the success of our collective endeavors.
7. Financials: Our financial goal is to ensure sustainable growth and prosperity within our organization. This is achieved through sound fiscal management, transparency of reporting, and strategic investments. Through prudent financial planning, risk mitigation, and continuous optimization, we will continue to meet our financial objectives and secure the long-term financial health of the organization.

Summary:

Sales

• Serve as Sales Account Manager
• Establish contact and relationships with customers new to Spectra
• Establish/grow relationship with current customers assigned
• Execute account duties to drive sales per sale plan
• Manage product lines as assigned
• PLR or Pitch Support

Create instore merchandising plan

• Retail box design
• Renderings; ppt slides
• Samples: Boxes, labels, belly beam signage, headers
• Execution of actual bays for PLRs
• Travel and trade show attendance
• Manage, organize and attend trade shows as necessary 
• Visit customers as necessary

Marketing

• Digital marketing campaigns 
• Develop and execute a strategy to support sales plan
• Identify which products, which platforms, budget, content, schedule
• Create and execute digital campaigns for retail customers
• Ensure brand consistency throughout all businesses 
• Leverage all social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc) to support overall marketing plan to support sales goals 
• SEO campaigns
• Develop quarterly strategy by customer/by product to deliver sales plan
• Design, execute, maintain SEO campaigns to deliver sales plan
• Key metrics (impressions, CTR, ROAS, Sales)
• Create campaigns to support new product introductions
• Work w/ customer contacts/3rd parties to execute SEO campaigns via their portals/applications
• Adhere to budgets and track spending to continuously improve productivity of campaigns 
• Graphic design of deliverables 
• Help to assist the creation of artwork for:
• Product: Boxes, labels
• Sales collateral: Sales sheets, flyers, promo items, business cards
• Events & Trade Shows: Signs, swag, flyers, banners
• Digital content 
• Content upkeep of current product (.com, as well as in customer item management systems)
• New item setup (.com, as well as in customer item management systems)