Sales and Marketing Manager jobs in Connecticut

Company Overview

The Marketing Advantage®, Inc. (“TMA”) is a group of innovators using analytics, modeling and creativity to provide superior sales compensation & sales optimization solutions for pharmaceutical, biotechnology and medical device companies. Founded in 1985, the company dedicated itself to the life sciences industry in 1991 and has remained on the forefront of developing the innovations needed to face the constantly changing healthcare landscape.

Position Overview

The Marketing & Sales Coordinator will be responsible for supporting the marketing and sales business functions of the organization in order to increase awareness of the company and our offerings, increase engagement with current and prospective clients, and build positive customer relationships. This position involves a significant amount of writing, including sales communications and developing marketing content across a variety of platforms and channels, so a writing sample may be required. Additionally, this position will provide operational and administrative support in the day-to-day efficient operation of the company.

Responsibilities

• Develop content for a wide variety of platforms and channels to increase awareness/understanding of company/products, drive client/prospective client engagement and build relationships
• Write and edit compelling marketing and sales communications, tailoring message based on audience
• Maintain databases, mailing and email lists, and documents, including logging communications and inputting/updating data in CRM
• Maintain and monitor social media presence through brainstorming and posting content
• Develop and implement strategies to drive website traffic
• Track and report social media and web analytics to monitor program success and brainstorm ways to increase platform effectiveness
• Support initiatives to expand business, including prospecting, organizing mailings and maintaining marketing material inventory
• Respond to client and prospective client requests for company/product/brand information
• Identify and assess event/conference opportunities, including organizing logistics, invitation lists and materials, and raising awareness participation to clients and prospective clients
• Assist with efficiency of day-to-day office operations, such as maintaining inventories and supplies, managing calendars and coordinating meetings, and organizing travel arrangements
• Participate in various financial activities such as managing expenses, invoicing and filling out financial/vendor forms

Qualifications

• Bachelor’s degree in marketing, communications, English, public relations, or a related field
• At least 1-3 years of work experience or relevant internship experience
• Strong oral and written communications skills with confidence to communicate complex ideas
• Strong presentation skills, including ability to speak in front of large groups
• Strategic and creative thinker who can use social media and PR tools to build awareness, engage with audiences, and encourage behavior
• Excellent understanding and experience with social media platforms, especially LinkedIn
• Proficiency in MS Office (Outlook, Word, PowerPoint and Excel in particular)
• Excellent attention to detail and organizational skills
• Ability to work independently as well as with groups (both internal and external)
• Ability to prioritize and work under tight timelines and on multiple projects simultaneously
• Familiarity with the following programs a plus: Google Analytics, Salesforce, LinkedIn Campaign Manager, Canva
• Background or interest in pharmaceutical industry a plus