Racebook Writer jobs in Connecticut

As a writer at our creative studio, you will be responsible for developing copy for an array of clients with a heavy emphasis in the medical field. Your creative and strategic talents will be essential in driving the success of our campaigns and ensuring they resonate with our clients' target audiences.

Key Responsibilities:

Strategic Planning:

• Collaborate with lead copywriters, account managers, clients, and other stakeholders to understand their business goals, target audiences, and market trends.
• Develop comprehensive advertising and marketing strategies that incorporate both creative messaging and channel selection to achieve client objectives.

Campaign Execution:

• Participate in brainstorming sessions and strategy meetings to generate ideas and concepts for advertising campaigns.
• Develop copy that aligns with ongoing messaging strategies for a variety of clients.

Content Creation:

• Write and edit advertising copy that engages audiences and aligns with the overall campaign strategy.
• Ensure that copy is optimized for different platforms and channels, including SEO considerations for digital content.

Client Collaboration:

• Establish strong working relationships with clients and serve as a trusted advisor on creative and strategic matters.
• Present and pitch creative concepts and strategies to clients, addressing their feedback and concerns.

Research and Analysis:

• Stay updated on industry trends, emerging technologies, and competitive landscapes to inform strategic decisions.
• Conduct market research and competitor analysis to identify opportunities and challenges.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field (Master's degree or higher is a plus).
• Proven experience in copywriting and advertising, with a strong portfolio showcasing creative and strategic work.
• Excellent written and verbal communication skills.
• Strong leadership and team management abilities.
• In-depth knowledge of advertising platforms, marketing channels, and digital trends.
• Proficiency in using relevant software and tools, including creative software and project management tools.

In this position, you will have the opportunity to be part of a dynamic team, shape creative campaigns, and contribute to the success of our clients' businesses through your strategic vision and creative expertise. Your ability to balance creativity with strategy will be critical in achieving our agency's mission of delivering impactful and results-driven solutions.