Media Supervisor jobs in Connecticut

Job Description

Develop and implement the PR & Media strategy for DBJ North America.

• Work closely with the Director, Marketing & Comms to develop, plan and implement the yearly press & media strategy for the market, aligned with DBJ challenges and HO guidelines in a defined budget.
• Prepare a Press plan to combine product focus, brand stories and local activations to ensure the right and optimised visibility.
• Plan experiential events with press & influencers (i.e. US based press events, collection launches, activations, or international trips).
• Collaborate closely with other key markets to leverage initiatives and share best-of coverage & prepare relevant market reporting.
• Responsible for submission and processing of monthly departmental invoices as well as tracking against budgeted plan.

Maintain & develop key relationships with offline and online media

• Maintain and develop the DBJ press listing to include strong contacts within the region; jewellery, fashion, accessories and luxury lifestyle press and also within the luxury goods industry, to generate and increase coverage in print, online and social media channels.
• Attend PR appointments with the Director, Marketing & Comms where appropriate.
• Develop and strengthen close relationships with target media national, regional and press as well as online, bloggers and influencers.
• Manage communication and regional strategy with external media agency.
• Collaborate with global head office to localize media strategy.
• Support director in communications of all DBJ initiatives and product launches.
• Coordinate and host key press at DBJ events and product launches and collaborate with Events Supervisor where relevant.
• Organise press trips where appropriate and budget depending and following up to maximise coverage opportunities.
• Collaborate with the Director, Marketing & Comms to inform of the status of DBJ coverage in publications in which we advertise, so that they can monitor the ROI on our advertising investments and optimise accordingly.
• Manage logistics of all photoshoots and track associated costs within budget.

Awareness and visibility for DBJ

• Maximise visibility for DBJ in both print, OOH and digital, with a multichannel approach. Ensure visibility throughout the year through main features, special issues (Jewellery, Luxury, Bridal, Holiday etc.) and photoshoots.
• Work on increasing Launchmetrics media monitoring rankings among competitive set.
• Draft presentations on key activity (launches, events) for the Director, Marketing & Comms.
• Monitor, track and communicate on any relevant competitor activity to apply key learnings and insights.
• Monitor and track reporting for local market (ex : paid search, paid social...)

Influencers & celebrities

• Identify and build a strong and evolving network through close relationships with local influencers in various tiers, prioritising relationship lead activations, who fit the DBJ brand.
• Develop DBJ’s VIP / influencer relations to generate coverage with top performers.
• Maintain and develop DBJ’s relations with celebrity stylists and agents, with the aim of DBJ being top-of-mind for dressings during high profile red carpet, film, fashion and related events : Golden Globes, Critics Choice, SAG Awards, Oscars, Met Gala, Emmys
• Manage communication with external celebrity agency.

The base salary for the position is $73-$90K USD per annum.

Qualifications

• Degree level education;
• Creative / lateral thinker;
• Calm and focused under pressure;
• Ability to be both proactive and reactive;
• Extremely well organised with acute attention to detail;
• Able to prioritise effectively;
• Ability to work flexibly and diplomatically;
• Demonstrable experience of the U.S. jewellery market and understanding of the international luxury industry essential;
• Significant experience in Press and PR in a luxury / jewellery environment (in-house or agency);
• Demonstrable experience of building long-term relationships, developing networks and dealing with personalities / celebrities / VIP;
• Experience working with influencers & celebrities;
• Strong drive for results and continuous improvements; and
• Ability to work on weekends as event schedules dictate, with occasional travel, particularly during red carpet season (Jan-Mar).

Additional Information

Who we are :

De Beers JewellersAs part of De Beers Group, we are The Home of Diamonds since 1888, bringing our pioneering diamond perfection to our clients through over 30 stores and a worldwide digital presence.

At De Beers Jewellers we are committed to guiding individuals on their personal journey of discovery. Harnessing nature’s finest work of art, De Beers Jewellers hand select the rarest natural diamonds, creating distinctive designs, each as unique as its wearer.

The key to success within our brand is an attitude of excellence, passion and delivering for our clients. We seek motivated, ambitious people who will thrive in an environment which fosters collaboration, inclusivity and creativity.

Safety

Safety first is a way of life for us. We are unconditional about the safety, health and well-being of our colleagues, at work and at home, and about that of the communities where we work.

We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business. Our high performing teams take accountability for their own and others' actions, work collaboratively, and always show care and respect .

Equity, Diversity & Inclusion

As a global #HeForShe Thematic Champion, De Beers is committed to promoting an equitable, inclusive and diverse workplace where we value and respect every colleague for who they are.

We provide equality of opportunity to enable everyone to fulfil their potential. Please inform us should there be any special requirements that should be considered as part of your application.

Building Forever

Sustainability is at the heart of our decision-making it is how we do business. Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long-term value to our communities and partners.

This shapes how we protect our social and environmental license to operate, build a long-term legacy in our host communities and earn consumers’ trust in our diamonds that they can wear with pride.

Referral incentive :

This opportunity is open to a paid referral incentive according to the Employee Referral Policy (HRM.AD.21.00).

Background Checks

Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications.

LI-MT1

Last updated : 2024-06-06