Marketing Analyst jobs in South Carolina

Description

Job purpose

As a Data Analyst, you will strategize, build, and maintain Tableau dashboards, and reinforce internal processes and analytics best practices across departments. You will be responsible for forming data strategy based on measurement objectives and building interactive dashboards in Tableau in a clear, concise, and digestible manner.

Duties and responsibilities

• Work to improve and streamline reporting across all accounts by creating and monitoring best practices and standardizations put into place by the Analytics team
• Determine ETL/integration process for media and client data and make initial connections in our data aggregation platform
• Create interactive and customized Tableau dashboards for key clients
• Develop internal Tableau reports to analyze media performance, credit management, and vendor compliance issues, and assist business services and HR departments with automating reporting efforts
• Troubleshoot technical issues within existing dashboards and craft data strategies based on client goals and objectives
• Map demographics, client footprints, and media plans using a variety of different mapping software
• Bring best practices in data architecture and data visualization to the table
• Design, develop and support data warehouses, dashboards, visualizations, data pipelines and reporting tools for operational and business impact data

Requirements

Qualifications

• Proficient in visualizing data & dashboard design
• Demonstrated experience working with Tableau, Salesforce, Microsoft Access or other reporting and database systems
• Working knowledge of SQL or R
• Google Analytics or similar website analysis tool preferred