Marketing Analyst jobs in Michigan
Recently Added Marketing Analyst jobs
Marketing Analyst
- ddm marketing + communications
-
Grand Rapids, MI
FULL_TIME
-
MARKETING ANALYST - JOB DESCRIPTION
As a Marketing Analyst, you will play a crucial role in supporting the marketing efforts within the organization. You will use the insights you find to help ddm and our clients make better business decisions – like increasing revenue or optimizing marketing campaigns. You will be responsible for collecting and interpreting research about market trends, customer experience, competitors’ activities, and marketing strategies for our company and our clients. Your duties include identifying target audiences, gathering web analytics, and providing actionable recommendations to drive toward determined KPIs.
Your primary function: Marketing Analyst
Your roles to support that function:- Compile and analyze marketing data
- Provide actionable insights to drive client success
- Build marketing dashboards
- Provide regular reporting
- Troubleshoot and maintain marketing data
- Develop, own, and manage analytic and reporting processes
Specific duties and responsibilities to support your roles:- Analyze marketing metrics for effect/cause relationships between outcomes and marketing activities.
- Help determine marketing KPIs and work with other internal departments to ensure accurate tracking.
- Serve as the subject matter expert on analytics for clients by understanding business goals and providing plans for consistent analysis and reporting of marketing data.
- Scope, build, and maintain dashboards to visualize marketing performance.
- Mine and analyze data to identify key trends, segments, and associations.
- Identify potential testing opportunities to optimize marketing activities.
- Effectively communicate performance and recommendations to internal and external stakeholders.
- Work cross-departmentally to create a holistic view of marketing analytics for clients.
- Manage data sources and troubleshoot to ensure data integrity.
- Provide proactive solutions based on data analysis.
- Support department teams with regular reporting needs such as monthly media campaign reporting.
Professional skills and qualifications needed for consideration:- 4 years of experience in marketing analytics
- BA degree in relevant field, such as marketing, statistics, or business.
- Strong experience with Google Analytics 4. Experience with Mixpanel and Google Tag Manager is a plus.
- Highly proficient in data manipulation through Microsoft Excel.
- Proficient in data visualization platforms such as Looker Studio, Tableau, and Power BI.
- Familiarity with marketing tools such as CRMs (Salesforce, Hubspot, etc.), marketing automation platforms (Salesforce Marketing Cloud, Hubspot, Marketo, Pardot, etc.), media platforms (Meta, TikTok, LinkedIn, Hootsuite, etc.), and other tools (SEMRush, Monsido, Cision, etc.).
- Understanding of data integrity, such as best practice for data structure, data hygiene, and attribution.
- Proficient in problem-solving and critical thinking, with the ability to analyze situations, evaluate information, and devise effective recommendations.
- Strong understanding of business and marketing strategies, the customer journey, and marketing channels.
- The ability to write and understand SQL and RegEx is a plus.
WHO IS DDM?Some specifics that guide expectations of all team members:Know our passion: Amaze our clients
Understand our niche: Delivering extraordinary service and amazing solutions to highly complex or regulated industries.
Exhibit our core values:- Serve our clients tenaciously.
- Respect the team.
- Be curious – first ask why then tackle how.
- Run through the wall attitude.
- Deliver excellence, not excuses.
- Play up a level.
- 21 Days Ago
Environmental Quality Analyst 9-P11 - UP/Marquette
- Data Analyst
-
Marquette, MI
FULL_TIME
- Salary $23.14 - $39.00 Hourly Location Marquette, MI Job Type Permanent Full Time Job Number 7601-24-AQD-044 Department Environment, Great Lakes and Energy (EGLE) Opening Date 05/30/2024 Closing Date ...
- Just Posted
Systems of Care Regional Coordinator, Departmental Analyst-A
- Longitudinal Data Analyst - Departmental Analyst...
-
Lansing, MI
FULL_TIME
- Salary $27.67 - $40.44 Hourly Location Lansing, MI Job Type Permanent Full Time Job Number 3901-24-PH-ETP-062-EST Department Health and Human Services - Central Office Opening Date 06/05/2024 Closing ...
- 1 Day Ago
Library Technician E/A 8-11
- Business Analyst - IT Programmer Analyst P11-12...
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Ionia, MI
FULL_TIME
- Salary $21.80 - $31.94 Hourly Location Ionia, MI Job Type Permanent Full Time Job Number 4748-24-17 Department Corrections - Bellamy Creek Correctional Facility Opening Date 05/02/2024 Closing Date Co...
- 1 Month Ago
Marketing Analyst
- Lever Implementation Training Environment
-
Detroit, MI
FULL_TIME
- ________This is an example________PLEASE READ: these jobs are testing jobs of Lever's testing environment - please do not apply for this job.Lever was founded ten years ago to tackle the most strategi...
- 9 Days Ago
Secretary 7-E8 / FSB / Fifth District / Marshall Post
- Economic Analyst 9-12
-
Marshall, MI
FULL_TIME
- Salary $44,657.60 - $58,052.80 Annually Location Marshall, MI Job Type Permanent Full Time Job Number 5501-24075-AH Department State Police Opening Date 05/28/2024 Closing Date 6/11/2024 11:59 PM East...
- Just Posted
Marketing Analyst jobs at Popular Companies
Capital Market Analyst
- Experis
-
Charlotte, NC
- Our client, within Financial Services is seeking a Capital Markets Operations Analyst to join their team. You will be pa...
- 6/11/2024 12:00:00 AM
Marketing Analyst
- Red Dog Media
-
Henderson, NV
- Internal Title: Marketing Specialist Job Type: Full Time In Office - Henderson, Nevada Disclaimers: - This is not a remo...
- 6/10/2024 12:00:00 AM
Marketing Analyst
- Kimley-Horn
-
Nashville, TN
- Overview: Kimley-Horn is looking for a Private Sector Marketing Analyst to join our team in Nashville, TN! This is not a...
- 6/9/2024 12:00:00 AM
Associate Marketing Analyst
- Loram
-
Hamel, MN
- Job Title: Associate Marketing Analyst FLSA Status: Exempt Department: Marketing & Sales Reports to: Marketing Manager F...
- 6/8/2024 12:00:00 AM
Market Analyst
- Aquent
-
Bloomfield, CT
- Job Title: Market Insight Analyst Client Location: Bloomfield, CT (ONSITE) - This is NOT REMOTE Starting: 06/01/2024 Sal...
- 6/8/2024 12:00:00 AM
Marketing Analyst
- 80Twenty
-
El Segundo, CA
- Our client, a successful and fast growing company in the real estate space is hiring for a Marketing Analyst to join the...
- 6/7/2024 12:00:00 AM
Marketing Analyst
- Aquent
-
Milwaukee, WI
- *** This role is in Milwaukee, WI (onsite 4 days, offsite 1) *** We are not accepting candidate who need employment spon...
- 6/7/2024 12:00:00 AM
Market Analyst
- Nuvolum
-
San Francisco, CA
- Seeking a highly motivated Market Analyst to joining our growing team! Nuvolum, a full-service marketing and PR agency, ...
- 6/7/2024 12:00:00 AM
About Michigan
Michigan consists of two peninsulas that lie between 82°30' to about 90°30' west longitude, and are separated by the Straits of Mackinac. The 45th parallel north runs through the state—marked by highway signs and the Polar-Equator Trail—along a line including Mission Point Light near Traverse City, the towns of Gaylord and Alpena in the Lower Peninsula and Menominee in the Upper Peninsula. With the exception of two small areas that are drained by the Mississippi River by way of the Wisconsin River in the Upper Peninsula and by way of the Kankakee-Illinois River in the Lower Peninsula, Michigan...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Analyst jobs
$51,860 to $69,713
Most Popular Cities in Michigan for Marketing Analyst Jobs
What does a Marketing Analyst do?
Marketing Analyst in Wausau, WI
Plan & develop content for Roastar social media platforms.
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Marketing Analyst in Towson, MD
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Marketing Analyst in Sandy, UT
Generate, edit, publish, and share content daily (original text, images, video, and HTML) that build meaningful connections and encourage community members through dialog and messaging.
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