Email Marketing Specialist jobs in Kentucky
Recently Added Email Marketing Specialist jobs
Marketing Manager - B2C Growth Campaigns and Email Marketing
- DHI Group, Inc.
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Arjay, KY
FULL_TIME
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This Is the Place to Be:Connecting Futures Now! DHI Group, Inc.
is the parent company of career marketplaces, Dice and ClearanceJobs. We connect candidates with career advice, resources and ultimately a dream job. At DHI, creating a workplace that celebrates diversity and promotes inclusivity is embedded in the culture and values of our organization. This is the place to be and we want you here with us.You Belong Here:Join a mission-driven company that prioritizes you. We are a supportive team that embodies our "One Team" value as we work together and win together. Voted as a certified Great Place to Work, our team members feel their opinions count and are cared for by DHI. 92% of employees say DHI is a Great Place to Work - 35% higher than the average U.S. company. DHI's culture of inclusivity is anchored by four pillars: diversity training, inclusive hiring practices, volunteering, and employee resource groups. You belong here!About the team:
About
As part of our B2C Growth Marketing team supporting Dice.com (tech career marketplace), you will build and manage the programs and campaigns that drive acquisition and engagement across the full B2C customer journey with a heavy emphasis on email campaigns. We are focused on providing excellent customer experiences for tech professionals who use Dice to manage their tech career, while driving continuously improved tech professional (candidate) acquisition and engagement.About the role:
As
Marketing Manager, B2C Email and Campaigns , you will partner with members of the Product Development and Sales teams to ensure that we meet tech professionals where they are along their career journey, driving engagement with Dice jobs and career content. You'll leverage all marketing channels including email, paid digital, live and virtual events, and social media to create an integrated campaign experience for our target audiences. You'll partner with the Brand and Content Team to determine the types of content and experiences that will create accelerated tech professional engagement. You will manage data integration strategy required to facilitate best-in-class lifecycle messaging programs. Responsibilities:Lead campaign design for integrated B2C marketing campaigns to drive candidate growth and accelerate Dice.com platform usageLeverage trigger-based and campaign-based email programs via Iterable to deliver cohesive value throughout the candidate lifecycleBe a thought leader for integrated campaigns and best practices, partnering in developing and executing integrated campaign strategy across all tech professional segmentsCoordinate and execute data-driven lifecycle marketing campaigns across various channels, including email, push notifications, and in-app messaging, to boost tech professional engagementConduct A/B testing on campaigns to optimize performance and maintain customer journey mapCollaborate closely with the B2C Growth Digital and Product Marketing Managers, Product, and Engineering teams to facilitate day-to-day campaign execution, optimization, and data integrationsEnsure visual identity and message consistency throughout the tech professional journey and all communicationsGenerate and present weekly/monthly marketing reports, analyzing and summarizing campaign performance, offering valuable insights for ongoing enhancementsActively contribute to a team culture emphasizing testing, optimization, and continuous improvement of the tech professional experience through effective lifecycle marketing strategies
Why We're Hiring For This Role
We are implementing an integrated campaign approach to reach our target audiences to support Dice's growth goals for new candidate acquisition and existing candidate engagement. You will be the principal driver of this shift and make an org-wide impact by leading cross-functional collaboration, campaign strategy, design, and implementation. Within B2C Growth campaigns, our lifecycle marketing programs play a critical part of supporting tech professionals in achieving career success, and this role delivers candidate value through email and integrated campaign communications.In the short term you will:Evaluate our B2C Growth lifecycle marketing program and make recommendations for optimization of programsSupport the development of our B2C customer journey, and identify gaps in needed candidate skills/job titles that will form the basis for our first integrated campaignsIdentify opportunities for improvements within our Iterable data integrations and campaign journeys
In the long term you will:Deliver creative campaigns that demonstrate the value of Dice's tech professional marketplace, while consistently delivering on OKRs (Objectives and Key Results) and meeting KPI goalsAnalyze program effectiveness and regularly share performance and insights with actionable improvement with Senior Leadership TeamDesign exceptional experiences for Dice's tech professional audience that drive strategic growth and support our tech career marketplace ecosystem
What You Bring To The Team
Required:Experience shaping and managing web and digital strategies and channelsInsatiable curiosity that drives continuous learning about modern Marketing and growth practices, as well as an ongoing test and learn practiceAbility to execute with urgencyStrong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisionsExcellent project management skills with the ability to manage multiple campaigns and priorities in a fast-paced environmentStrong communication and collaboration skills, with the ability to work effectively across cross-functional teamsCreative thinking with a keen eye for design, copywriting, and messaging, and a focus on delivering compelling tech professional experiencesProficiency with marketing email service provider systems like Iterable, Braze, or Responsys.Experience creating and editing HTML email templatesExperience with email data insertions (i.e. Handlebars templating engine)A successful track record of planning and launching successful integrated campaigns targeted to consumersAbility to develop campaign maps in visual tool like LucidChart and to think through each touch point in the customer journey, creating a cohesive experienceAbility to utilize analytics tools (e.g., Excel, Google Analytics, etc.) for data-driven decision-making
Preferred:Iterable proficiency strongly preferredWorking knowledge of CMS platforms (i.e. WordPress, Bloomreach, other)Experience translating Figma designs into email templatesBasic proficiency in SQL applied to Marketing use cases
Remote (US-only) pay range: Base salary/pay per year, plus 10% annual bonus at 100% of plan targets tied to company and individual performance. Offer will depend on location and level of job-related knowledge, skills, abilities, and experience. $80,000-$110,000 USDBenefitsHealthy living - medical, dental, vision, FSA, HSA, disability, life, wellness & fitness programsFuture living - 401(k) match, performance bonuses, education assistance, learning & developmentEnjoy living - generous paid time off, parental leave, flexible summer hours, social & giving eventsHow to apply?
You can apply below. You'll just need to provide your resume and answer a few questions-it'll only take you a few minutes!All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. - 4 Days Ago
Junior Digital Marketing Specialist
- J&L Marketing, Inc.
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Louisville, KY
FULL_TIME
- At J&L Marketing we create tools, digital campaigns, and events that enable businesses to maximize sales. J&L Marketing was recently awarded Google’s Highest tier: Google Premier Status. This accompli...
- 4 Days Ago
Digital Marketing Specialist
- J & L MARKETING INC
-
Louisville, KY
OTHER
- Job Details Level: Experienced Job Location: J&L Marketing HQ - Louisville, KY Position Type: Full Time Education Level: 4 Year Degree Salary Range: $38,000.00 - $48,000.00 Salary/year Travel Percenta...
- 5 Days Ago
Marketing Manager - Social, Video, Affiliate, Email and Influencer (Remote)
- Sonic Electronix, Inc.
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Louisville, KY
FULL_TIME
- Job Description:We are seeking a dynamic and experienced Marketing Manager to join our team. The ideal candidate will have a strong background in digital marketing, with specific expertise in social m...
- 1 Month Ago
IT Specialist
- Brewco Marketing Group
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Central, KY
FULL_TIME
- Position: IT Specialist Supervisor: TechnologyDirector Job Description: To play a crucial role in ensuring the smooth operation of our IT systems, including network infrastructure, hardware, software,...
- 16 Days Ago
Data Management Specialist
- P.L. Marketing, Inc.
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Newport, KY
FULL_TIME
- Position SummarySupport the Kroger Corporate Brands and Kroger Manufacturing product data management process from an administrative and data research, collection, and entry perspective. Assist Corpora...
- 5 Days Ago
Email Marketing Specialist jobs at Popular Companies
Email Marketing Specialist
- InsideTracker
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Cambridge, MA
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Email Marketing Specialist
- Infosys BPM
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Dallas, TX
- The Business Marketing Advertising and Audiences Data and List Generation team is looking for an enthusiastic Data Engin...
- 6/10/2024 12:00:00 AM
Email Marketing Specialist
- ITCO Solutions, Inc.
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- Digital Specialist, Field Communications Responsibilities Support the Field Communications team with the execution of pl...
- 6/10/2024 12:00:00 AM
Email Marketing Specialist
- Addison Group
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Herndon, VA
- Job Type: Full time Location: Herndon, 2 days on-site Job Description Revise and execute comprehensive marketing communi...
- 6/9/2024 12:00:00 AM
Email Marketing Specialist
- Insight Global
-
Tampa, FL
- Must Haves: Salesforce Marketing Cloud Certification 3+ years of experience creating and managing marketing campaigns in...
- 6/8/2024 12:00:00 AM
Email Marketing Specialist
- Brown Bag Direct Marketing
-
Beverly Hills, CA
- Job description Brown Bag Direct is a Beverly Hills boutique, performance-focus marketing agency. We are a team of high ...
- 6/7/2024 12:00:00 AM
Email Marketing Specialist
- MISA Imports Inc.
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Dallas, TX
- MISA is in search of a top-rated Email Marketing Specialist. This candidate will be responsible for developing and execu...
- 6/7/2024 12:00:00 AM
Email Marketing Specialist
- Infosys BPM
-
Dallas, TX
- Responsibilities: Will be responsible for assigning campaigns to list managers Coordinate with data team whenever requir...
- 6/7/2024 12:00:00 AM
About Kentucky
Kentucky (/kənˈtʌki/ (listen) kən-TUK-ee), officially the Commonwealth of Kentucky, is a state located in the east south-central region of the United States. Although styled as the "State of Kentucky" in the law creating it, (because in Kentucky's first constitution, the name state was used) Kentucky is one of four U.S. states constituted as a commonwealth (the others being Virginia, Pennsylvania, and Massachusetts). Originally a part of Virginia, in 1792 Kentucky became the 15th state to join the Union. Kentucky is the 37th most extensive and the 26th most populous of the 50 United States.
Ke...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Email Marketing Specialist jobs
$39,357 to $51,812