Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
As a Director of Digital Marketing, you will be responsible for developing and leading the digital strategy and execution for Moore, ensuring that it drives growth, engagement, and conversion across all digital channels and platforms. You will create and manage the content, campaigns, and analytics for Moore's website, social media, email, SEO, SEM, and other digital initiatives, working with outsourced vendors and our internal Moore Digital team. You will work to automate our marketing systems to create coherent and compelling customer journeys. You will work closely with the Chief Brand Officer and other marketing leaders to ensure the digital strategy aligns with the marketing objectives and target markets. You will also be a key member of the marketing team, contributing to the overall vision and goals of the department.
Required Skills & Abilities
What’s Attractive and Why Join Moore?
To help you stay energized, engaged, and inspired, we offer many benefits, including comprehensive healthcare, support for working parents, and Flexible Time Off (FTO) so you can relax, recharge, and be there for the people you care about.
At Moore, you will:
Moore is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Moore is also committed to compliance with all fair employment practices regarding citizenship and immigration status.