Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Digital Marketing Manager
Blinds to Go is looking for a data-driven, growth-focused Digital Marketing Director to assume hands-on management and execution of digital advertising campaigns across multiple digital channels including paid search for Google and Bing, Facebook, Pinterest, and Google display. You will take our advertising and marketing programs in the US market to the next level with demonstrated improvements in lead generation. You will be joining an exciting company experiencing hyper growth and a team that values collaboration and fun. We’d love for you to share your previous marketing program successes.
Key Responsibilities
· Directly manage paid search, digital display, and paid social media campaigns in the US market with a focus on demand generation.
· Increase leads and opportunities through digital advertising programs.
· Develop and continuously manage A/B testing of messages and creatives across multiple digital channels.
· Collaborate with various members of the marketing team to write copy and develop creatives.
· Work with senior management and marketing team to develop focused demand generation programs and campaigns.
· Manage relationships with agencies, vendors, and other 3rd parties as needed.
· Track, analyze, and present on program/campaign performance.
What We’re Looking for:
· 2 year of experience directly managing paid search (Google Ads/Bing Ads) with a focus on direct to consumer products.
· 4 years of digital marketing experience including SEO, display, email and social.
· Analytical with the ability to consume, process and transform large amounts of information into insightful and actionable insights.
· Strong experience with Google Ad Words & Analytics.
· Extensive hands-on experience with leading digital ad platforms (e.g., Google Ads, Facebook/Instagram, Pinterest, etc.) coupled with outstanding MS Excel skills.
· Candidate must have a high proficiency in written and spoken English