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Digital Marketing Director jobs in Connecticut

Digital Marketing Director develops and implements the digital marketing strategy and leads tactical operations to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Director leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales. Employs social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Director reviews online statistics, marketplace trends, and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to top management. The Digital Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Digital Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

Recently Added Digital Marketing Director jobs

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Digital Marketing Director
  • Stew Leonard's Farm Fresh Food
  • Norwalk, CT FULL_TIME
  • Digital Marketing Director 100 Westport Ave, Norwalk, CT 06851, USAReq #2622 Monday, June 3, 2024 Stew Leonard’s, a family-owned and operated fresh food store founded in 1969, has seven stores in Norwalk, Danbury, and Newington, CT, Farmingdale, East Meadow & Yonkers, NY, and Paramus NJ. Stew’s earned its nickname, the “Disneyland of Dairy Stores” because of its country-fair atmosphere, with costumed characters and animated entertainment throughout the store that keep children entertained while parents shop. Job Title: Digital Marketing Director Reports to: Vice President of Marketing Direct Reports: Digital Marketing Specialist Social Media Manager Location: Norwalk, CT (on-site full-time) JOB SUMMARY The Digital Marketing Director is responsible for driving, managing, and executing digital marketing efforts to support Stew Leonard’s retail stores and e-commerce sites.He/she is responsible for developing and executing a comprehensive strategy across digital channels -- websites, App,email, social, search, display, and programmatic --to acquire new customers and grow sales from existing customers. This position will partner with cross-functional teams to ensure marketing efforts align with overall business strategies/financial objectives, andhe/shewill work closely with external partners to optimize the program and maximize advertising return on investment (ROI). TheDigital Marketing Director must be a hands-on manager, an astute analyst, and a good strategist. He/she must have relevant experience working for a multi-location retail business. RESPONSIBILITIES Digital Strategy and Execution Develop and execute a comprehensive digital marketing strategy aligned with Stew Leonard’s strategic objectives, primarily driving customers to our brick-and-mortar locations. Direct, manage and execute all digital marketing activities. Should be adept at customer-journey strategy development in the digital space and omnichannel execution. Candidate must be able to execute all tactics: SEM, SEO, Website(s) updates/production, ecommerce merchandising, social media (paid and owned), programmatic, content development, and media buying. There is limited agency support. Candidate must be able to optimize what we are currently doing (email, App, websites, social, streaming audio and video, etc.) and build out our digital marketing program into other channels where it makes sense for us to participate. Websites Help us harness the power of our websites to better engage customers to drive online and in-store sales. Oversee website experience to provide a dynamic digital experience across devices with features and functionality that provide an inspiring, user-friendly experience to customers. Work with cross-functional partners to manage Stew Leonard’s e-commerce businesses (Stew’s e-commerce storefront, catering, and gifts), including business planning, content strategy and development, promotional campaigns, online marketing, web design, customer service, web analytics and technologies. Generate and implement new sales and marketing initiatives to increase e-commerce sales and profitability. Email Marketing Must be expert at creating and executing email marketing programs, as well as all promotional, trigger-based, targeted/segmented campaigns, and service/post transaction emails. Verifiable success maintaining vigorous list hygiene. Must be proficient using MailChimp. Develop email KPIs to score the email program, including creating and sharing weekly, and monthly reporting. Ap p Development Candidate will lead the continued development, analysis, and enhancement of the Stew Leonard’s App, growing it into a true loyalty program. Leverage App data to create segmented campaigns to increase customer frequency, average basket size, and loyalty. Work with cross-functional partners to develop and execute an enhanced rewards strategy. Manage relationship with vendor partners to introduce upgrades for new features, enhancements, and to ensure App stability. Digital Marketing Candidate must be versed in creating and executing marketing campaigns that leverage the appropriate digital channels: Email, streaming audio and video, digital display, email, social, SEO/SEM, programmatic, etc. Note, there is limited agency support. Partner with marketing leadership for the strategic oversight of the digital marketing roadmap including future vendor selection, systems recommendations, management, and testing. Using a test-and-learn strategy, create and execute campaigns that generate measurable sales and footsteps in our brick-and-mortar locations. Additional Responsibilities Maintain a thorough understanding of current and emerging trends in digital marketing, technology, and e-commerce. Responsible for developing and optimizing a digital marketing calendar. Develop and manage all Customer Relationship Marketing touch points including email marketing, retention strategies, and new customer acquisition initiatives. Drive testing, reporting, optimizing, and analyzing channel performance to identify key levers and opportunities for improvements to achieve maximum AROI in each channel. Lead effort to measure, analyze and attribute marketing spend to traffic and sales. Work with the creative, content, and social media teams to create relevant digital marketing content. Manage digital marketing budget. Requirements Bachelor’s degree in marketing or related field. Minimum of 8 years’ experience in digital marketing, preferably in retail. Experience in Digital Marketing, E-commerce Merchandising and Web Production functions, Search Engine Optimization (SEO), Google Analytics, Paid Search, Social Media, Display, Video, Retargeting, Affiliate Marketing, Content Development, App Marketing, and Product Recommendation Engines. Must be proficient using MailChimp, WordPress, Shopify, Google AdWords, Google Analytics, Microsoft Office. Candidate MUST be able to hit the ground running. There is no time for on-the-job learning. Personal Characteristics Entrepreneurial, hands-on, and able to work independently. There is no one to hand things off to. Works well under pressure. Adeptat multitasking. Stew Leonard's is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin. Other details Job FamilyFood Pay TypeSalary Apply Now 100 Westport Ave, Norwalk, CT 06851, USA
  • 3 Days Ago
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Digital Marketing Director
  • Mantravise Resources
  • Norwalk, CT FULL_TIME
  • Digital Marketing Director Location: Norwalk, CT About Us: We are a dynamic and innovative retail company seeking a highly skilled Digital Marketing Director to lead our digital marketing initiatives....
  • 4 Days Ago
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Digital Marketing Director
  • Stew Leonard's
  • Norwalk, CT FULL_TIME
  • Job Title: Digital Marketing Director Reports to: Vice President of Marketing Direct Reports: Digital Marketing Specialist Social Media Manager Location: Norwalk, CT (on-site full-time) JOB SUMMARY Th...
  • 5 Days Ago
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Digital Marketing Director
  • Community Health Center
  • Middletown, CT FULL_TIME
  • Job Description SummaryJob Description:The Moses/Weitzman Health System (MWHS) is seeking an experienced, data-driven digital marketer with strong technical skills and a keen sense for style and engag...
  • 10 Days Ago
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Director of Digital Marketing
  • Lifester Corporation
  • Canaan, CT FULL_TIME
  • Lifester.com is looking for a highly creative and motivated person to be part of our growing startup team to help execute our digital marketing and sales strategy. Primary Duties and Responsibilities:...
  • 27 Days Ago
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Digital Marketing Director - Retail (B2C)
  • People Maketh
  • Norwalk, CT FULL_TIME
  • Role: Digital Marketing Director - Retail (B2C)Exp: 8 -15 yrsSalary: USD 130K - 150K Estimated commission:$11000.00 - $13000.00/flatWork Authorization: US CitizenNP: immediate - 20 daysLocation: Norwa...
  • 5 Days Ago
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Digital Marketing Director jobs at Popular Companies

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Digital Marketing Director
  • Insight Global
  • Oklahoma City, OK
  • Insight Global's client in the biotech industry is seeking a Digital Marketing Director to join their team at their Okla...
  • 6/10/2024 12:00:00 AM
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Digital Marketing Director
  • Blinds To Go
  • Paramus, NJ
  • Digital Marketing Manager Blinds to Go is looking for a data-driven, growth-focused Digital Marketing Director to assume...
  • 6/8/2024 12:00:00 AM
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Digital Marketing Director LR9W3X56
  • icreatives
  • Chicago, IL
  • Calling all marketing gurus! A top law firm is seeking a creative, goal-oriented, and experienced pro to serve as their ...
  • 6/8/2024 12:00:00 AM
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Digital Marketing Director (Remote)
  • Localize
  • Kingston, NY
  • The Digital Marketing Director will be responsible for developing, implementing, and managing comprehensive digital mark...
  • 6/8/2024 12:00:00 AM
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Digital Marketing Director
  • Robert Half
  • The ideal candidate will be responsible leading an effective marketing strategy to propel company growth. You will work ...
  • 6/7/2024 12:00:00 AM
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Digital Marketing Director
  • Home Care Powered by AUAF
  • Lincolnwood, IL
  • About Our Company Home Care Powered by AUAF is a fast growing, non-profit organization providing non-medical, in-home se...
  • 6/7/2024 12:00:00 AM
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Digital Marketing Director
  • Brandner Communications
  • Federal Way, WA
  • Summary: Want to be part of a creative, data-driven group tackling unique marketing challenges and audiences within the ...
  • 6/7/2024 12:00:00 AM
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Digital Marketing Director
  • Auxis
  • Plantation, FL
  • Position Summary: The Marketing Manager will be responsible for defining and executing the marketing and lead generation...
  • 6/7/2024 12:00:00 AM
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About Connecticut

Connecticut is bordered on the south by Long Island Sound, on the west by New York, on the north by Massachusetts, and on the east by Rhode Island. The state capital and fourth largest city is Hartford, and other major cities and towns (by population) include Bridgeport, New Haven, Stamford, Waterbury, Norwalk, Danbury, New Britain, Greenwich, and Bristol. Connecticut is slightly larger than the country of Montenegro. There are 169 incorporated towns in Connecticut.The highest peak in Connecticut is Bear Mountain in Salisbury in the northwest corner of the state. The highest point is just east...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Digital Marketing Director jobs
$201,372 to $276,026

Most Popular Cities in Connecticut for Digital Marketing Director Jobs

What does a Digital Marketing Director do?

Digital Marketing Director in Asheville, NC
The more we know about our users, what they like or dislike, and ultimately their behaviors, the more we can optimize our digital marketing assets and improve acquisition costs.
January 15, 2020
Digital Marketing Director in Minneapolis, MN
The Digital Marketing Director holds ultimate responsibility for planning, development, implementation and analysis of internal and client marketing campaigns.
January 23, 2020
Digital Marketing Director in Mobile, AL
In addition to that, you must be passionate about digital marketing and must also have extensive marketing experience.
February 18, 2020