Digital Marketing Analyst supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Additionally, Digital Marketing Analyst collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Requires a bachelor's degree. Typically reports to a manager. The Digital Marketing Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Digital Marketing Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
We have an immediate need for a Marketing Digital Shelf Analyst for a position with our St. Louis Park, MN based food and beverage company.
This position will have a Hybrid shift and a targeted salary in the 70K - 75K range.
Responsibilities include, but are not limited to:
· Own digital shelf content development strategy to drive visibility and conversion of product across retailers and channels. Lead relationship with eComm content agency to execute the strategy.
· Partner cross functionally with internal teams to ensure digital shelf content is accurately reflected in company solution.
· Work with the Brand Management teams to ensure digital shelf content is aligned to key brand messaging priorities.
· Engage with agency partners and vendor platforms to syndicate product content accurately and efficiently across retailer platforms, ensuring consistency and relevance.
Qualifications:
· Bachelor’s Degree is required.
· Experience in digital shelf management for consumer brands, which includes content development and analysis of digital shelf performance.
· Familiarity with PIM solutions (such as Salsify).
· Experience working with Digital Shelf Health analytics tools.
Preferred Qualifications:
· 3 years of digital shelf management for consumer brands, which includes content development and analyst of digital shelf performance.
· Experience working with data visualization dashboards such as Power BI.
Benefits:
· Comprehensive Benefits Package available 1st of the month after start date
· 401(k) with company contribution
· Paid vacation and holidays
· Career growth opportunities – we promote from within!
Job Type: Full-time
Pay: $70,000.00 - $75,000.00 per year
Benefits:
Schedule:
Work Location: Hybrid remote in Minneapolis, MN 55416