Customer Insights Analyst jobs in Rhode Island
Customer Insights Analyst analyzes customer and consumer data and research to identify trends, key indicators, patterns, and insights. Assists in developing and conducting focus groups, surveys, competitor intelligence studies, and industry research to support product development, category/brand management and marketing or sales initiatives. Being a Customer Insights Analyst uses market research and statistical methodologies and tools to perform analysis. Performs data collection, input, and aggregation processes to develop and maintain research databases. Additionally, Customer Insights Analyst requires a bachelor's degree. Typically reports to a supervisor. The Customer Insights Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Customer Insights Analyst typically requires 2 -4 years of related experience. (Copyright 2024 Salary.com)
Recently Added Customer Insights Analyst jobs
Category Management & Customer Insights Manager, Brands+ - Remote
- UNFI
-
Providence, RI
FULL_TIME
-
Job Overview:
The Category Management Manager will accelerate the growth of the category and UNFI Brands by using deep customer, consumer, and market insights to drive medium (2-3 years) and short-term category strategies to feed to our customers and sales. They will create Category visions and identify category growth opportunities through analysis, evaluation of placement, distribution, assortment, merchandising, and pricing strategies. They will work closely with the Sales team at the national, regional, and customer levels, in addition to the B Product Business Management Teams and UNFI’s Category Management team to help deliver category growth strategies, recommendations, and plans.
What does it mean to be part of the Brands Team?
UNFI Brands is one of the most comprehensive private label programs available today. With over 5,000 products across 200 categories throughout the store, we believe we have what today’s consumer is seeking from national brand equivalents to opening price points to gourmet, specialty, and organic offerings. Joining our team of food scientists, product developers, brand managers, sourcing experts, product managers, and chefs, you would be part of delivering quality category-leading brands to consumers, diversifying assortment to attract a wider range of shoppers, and build shopper loyalty. More choices for consumers and more opportunities for retailers striving to make our customers stronger and our food solutions more inspired.
Job Responsibilities:
Category Strategy Development (40%)- Establish and lead the implementation of category learnings, insight, business strategies, and thought leadership to accelerate Private Brands' growth in sales, units, penetration, and space.
- Identify, share, and align on specific category opportunities (including, but not limited to penetration, distribution, assortment, execution, and price). Deliver action steps for retail-specific implementation that will drive unit and dollar share growth, incremental return on inventory invested, and better performance.
- Provide insight on promotion timing, pricing, and tactics to improve category performance vs National Brands and Private Brands. Identify what is working in a category and what is not and
- Identify new approaches for growing the category, driving initiatives to increase category awareness and space, and creating processes to better manage the performance of the category over the long term.
- Evaluate Category performance across all channels to inform decision-making.
- Actively support line reviews Customer Category reviews, and “Top to Top” meetings.
- Partner with sales in crafting analysis, and messaging for key strategic topics. Develop insights based on the Brand Health & Household panel (Consumer Facts).
- Develop integrated selling presentation utilizing syndicated data, category insights, and supporting consumer trends with recommendations to grow categories and UNFI Brands.
- Maintain knowledge of promotional and pricing fundamentals and competitive brands to provide high-level insight into promotional effectiveness to Brands and customer teams. Recommend to both Merchandising and Professional Services Price Management teams optimal pricing strategies/opportunities for key categories to drive relevance and competitiveness in the market.
- Support the development of the overall UNFI Brands portfolio strategy identifying brand growth opportunities and helping influence brand strategies and innovation plans.
- Analyze syndicated data and use these insights in creating selling presentations. Develop insights and size/structure markets for new product ideas and sell-ins for new products. Aid in customer planning meetings.
- Serve as category expert for Brand Marketing, PBM, Merchandising Category Management, and Sales teams. Provide strategies to maximize category growth and Brands market share.
- Design planograms for various categories based on merchandising strategies, seasonal promotions, and sales goals.
- Analyze store layout and space constraints to ensure efficient use of space while maintaining a
- Determining the optimal placement of products on shelves, endcaps, displays, and other fixtures to attract customer attention and drive sales.
- Synthesize category strategies to equip the sales team with a robust selling story supporting JBP, category growth, and new item meetings.
- Run, distribute, and continuously improve quad weekly tracking reports utilizing NielsenIQ syndicated data. We use all food and beverage categories for the Total US, across all available grocery customers, and for Walmart and Target.
- Develop mastery of proprietary Nielsen tools and metrics, which will be used to help solve themost pressing category and business questions.
- Ensure data integrity and structure for how UNFI utilizes NielsenIQ’s syndicated databases. This will include creating and maintaining extensive custom totals for categories, segments, brands, sizes, etc.
- Develop insights based on ad hoc analyses utilizing Nielsen’s syndicated data. These will include, but are not limited to, the following: category segmentations and category sales measurement.
- Provide insights based on household panel (NielsenIQ Consumer Facts) data for marketing.
- Partner with our Nielsen and SPINS teams. This will include but is not limited to, collaborating with their resources to improve our category management tools.
- Contribute to annual forecasting based on sales trends and market input.
- Where appropriate, partner with the internal market research team to uncover consumer insights and help answer customer department/category questions.
- Performs other relevant job duties as required
Education/ Certifications/or Equivalent combination of education training and experience:- Bachelor’s degree in marketing or business preferred or equivalent related experience and training
- A minimum of 5 years of experience in category management required, significant experience in the CPG industry preferred.
- Must possess an in-depth knowledge of syndicated data tools (Circana (IRI), Nielsen), pricing and promotion tools
- Proven ability to collect, organize, analyze, and interpret data to draw meaningful conclusions and communicate recommendations in line with category and business objectives is required.
- Curious mindset and passion for growing the category and UNFI Brands business. Must be comfortable and quick in MS Excel and PowerPoint.
- Excellent oral, written communication and excellent interpersonal skills
- Category Management Certification is a plus
- Nielsen IQ, Spectra, Numerator, Rakuten, Excel tool expertise
- Strong quantitative analysis and proficiency with Excel & PowerPoint
- Experience with financial analysis
- Experience managing large data sets and utilizing to drive performance and process improvements
- Team player
- Highly motivated / self-starter
- Ability to work in a fast-paced environment and manage various projects at the same time.
- Meticulous attention to detail
- Willingness and ability to travel a few times throughout the year
- Some travel may be required.
- 21 Days Ago
Director of Data and Insights
- Bally's Interactive
-
Warwick, RI
FULL_TIME
- Bally Interactive is a leading provider of technology services focused on the US sports betting and casino gaming spaces. Our parent company, Bally's Corporation (NYSE: BALY), is a leading omnichannel...
- 26 Days Ago
Member Insights Manager
- AAA Northeast
-
Providence, RI
FULL_TIME
- Are you interested in joining a team that is continuously innovating to create the best experiences for members? Would you like to work for a company that has been rated a top employer and best place ...
- 2 Months Ago
Engineering Insights Team Member TECHM-JOB-25353
- Keylent Inc
-
Johnston, RI
FULL_TIME
- Engineering Insights Team Member TECHM-JOB-25353Identity Services EngineerSkill: OAuthLocation: Johnston, RILong TermJob DescriptionSupports team efforts to implement ongoing improvements to identity ...
- 7 Days Ago
Engineering Insights Team Member TECHM-JOB-25383
- Keylent Inc
-
Johnston, RI
FULL_TIME
- Engineering Insights Team Member TECHM-JOB-25383Engineering Insights Team MemberLocation: Johnston, RI (Remote)Skill: ADO.NETLong TermAQI Profile/Skill Set DefinitionsCommunication Skills: The candida...
- 8 Days Ago
Senior Manager, Data Analytics and Insights, NPS and CSAT
- Fidelity Investments
-
Smithfield, RI
FULL_TIME
- 2093799-2Job DescriptionThe Purpose of Your RoleThis role mainly manages the daily functioning of the customer experience research – specifically the NPS and CSAT programs. These studies are consumed ...
- 18 Days Ago
Customer Insights Analyst jobs at Popular Companies
About Rhode Island
Rhode Island (/ˌroʊd -/ (listen)), officially the State of Rhode Island and Providence Plantations, is a state in the New England region of the United States. It is the smallest state in area, the seventh least populous, the second most densely populated, and it has the longest official name of any state. Rhode Island is bordered by Connecticut to the west, Massachusetts to the north and east, and the Atlantic Ocean to the south via Rhode Island Sound and Block Island Sound. It also shares a small maritime border with New York. Providence is the state capital and most populous city in Rhode Is...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Customer Insights Analyst jobs
$79,946 to $108,929
Most Popular Cities in Rhode Island for Customer Insights Analyst Jobs
What does a Customer Insights Analyst do?
Customer Insights Analyst in Harlingen, TX
Customer and Channel Data and Insights Analyst Apply IT and Telecommunication, South Africa Gauteng R.
January 07, 2020
Customer Insights Analyst in San Antonio, TX
With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.
December 08, 2019
They’re not only looking at what kind of product customers might want or need but how will it look and feel to them? If a product doesn’t have what you need or doesn’t function as appealingly as others, what good is it? Key elements such as aesthetics, usability, and ‘feel’ are integral to the user experience.
December 20, 2019
Customer Insights Analyst in Las Cruces, NM
You will work closely with the Big Data Team and Group to deliver predictive models and develop pro-active and reactive care strategies to eliminate & deflect calls to the most appropriate & efficient channel, and deliver better customer experiences.
December 30, 2019
Find out additional context about customer reviews and expert research (Magic Quadrant for Data Quality Tools) to supplement your analysis.
February 06, 2020