Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
We are seeking a highly skilled and motivated Digital Advertising Manager to join our dynamic team at BRK Global Marketing located in Charlotte, NC. This position is an in-office, full-time position. The ideal candidate will be responsible for developing, executing, and optimizing digital advertising campaigns across various platforms to achieve our clients’ marketing goals. This role requires a blend of strategic thinking, analytical skills, and creative problem-solving abilities. You will be managing a portfolio of multiple brands and analyzing campaign metrics to make data-driven decisions for performance optimization. Additionally, you will be tasked with staying informed about industry trends and new digital strategies as these will play a vital role in scaling our digital marketing efforts.
Key Responsibilities:
Campaign Strategy and Management:
· Develop and implement comprehensive digital advertising strategies and lead-generation campaigns aligned with client objectives.
· Manage and optimize campaigns across multiple digital channels, including search engines, social media, display networks, and programmatic platforms.
· Identify audience and segmentations to ensure targeted and effective ad delivery.
Performance Analysis and Reporting:
· Monitor and analyze campaign performance using analytics tools.
· Partner with the Account Management team to provide detailed reports and insights, highlighting key metrics, trends, and areas for improvement.
· Adjust strategies based on data-driven insights to optimize ROI and achieve campaign goals.
Creative Development and Collaboration:
· Work closely with the Account Management and Creative teams to develop compelling ad creatives and messaging that resonate with target audiences.
· Ensure consistency and alignment of digital advertising efforts with overall marketing strategies and brand guidelines.
· Assess client growth opportunities by partnering with Account Management team to provide digital strategy.
Budget Management:
· Develop and manage advertising budgets, ensuring cost-effective allocation of resources.
· Track and report on budget expenditures, providing regular updates.
Qualifications:
Education and Experience:
· Bachelor’s degree in Marketing, Advertising, Business, or a related field.
· 5 years of experience in digital advertising, preferably within a B2B marketing environment.
· Proven track record of managing successful digital advertising campaigns across various platforms.
Skills and Competencies:
· Proficient in digital advertising tools and platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads Manager, and programmatic ad platforms).
· Strong analytical skills with the ability to interpret data and provide actionable insights.
· Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and concisely.
· Creative thinker with the ability to develop innovative advertising strategies.
· Strong project management skills, with the ability to handle multiple campaigns and meet deadlines.