1. Understand what the Cover Letter Must Achieve
A cover letter is basically a sales letter. You are trying to motivate a specific action - an invitation for an interview. In addition to reinforcing the key skills and experience you reference in your resume, a cover letter provides you with the opportunity to:
- demonstrate your desire to work for the employer
- identify specific ways your expertise can benefit the organization
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differentiate yourself from other job seekers
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demonstrate your individual personality
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explain anomalies that may stand out in a resume such as gaps in employment
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arouse interest that will help you get that interview.
