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Article:

Dos and Don'ts for Creating Your Online Presence

Do: Spring clean your search results

If you don't like the search results for your name, start by creating content that will rank high such as a LinkedIn profile, Google profile, or Twitter account. Writing articles for your industry trade magazine may also boost your professional online image. 

Changing search results takes time and patience; they won't change over night. But you can take steps to push the good stuff to the top of the list. If you have content online that you want removed (or buried), or you need help keeping track of what's out there, try Reputation.com, an online service that allows customers to monitor the web, delete their personal information, and control how they look when searched online.