Don't Assume Too Much When It Comes to Your Job Search

Take Nothing for Granted When Applying for Jobs

Where's the Beach?

There’s a radio advertisement running on one of the stations I listen to regularly. It’s an ad for “the beaches of South Walton” and hopes to inspire listeners to vacation there. The problem is, the ad's writers assumed a lot about the audience when they created their piece. They barely mention the beaches are in Florida and allude to the "white sands," which requires some knowledge about Florida to conclude the beach must be on the Gulf coast -- because the Atlantic Ocean’s beaches don’t have white sand.

Unless the goal was to specifically target people who already know about these beaches, I thought the campaign a bit odd and off-the-mark. It did make me think about how many job seekers conduct their job hunts in a similar, non-specific manner, though.