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Personal Branding

With so many people out of work and applying for the same jobs, standing out in a crowd is more important than ever. Developing and enhancing your personal brand will help you establish professionalism, get you noticed and help you get hired and promoted. Our expert podcasts and articles will not only show you how to successfully create your own brand, we'll help you avoid the common mistakes that could make you look bad to potential employers.

Personal Branding Advice

  • Dream Job: Comedian

    Comedy is very hard and anxiety-producing, but when success happens, it is so, so sweet, it's kind of unbelievable. Read more...

  • Dream Job: Movie Critic

    Anyone can write about the highs and lows of a Hollywood offering, but to perfect the art of criticism takes a deeper understanding of the industry. A movie review shows an opinion, but critics can't just say, "I hated it." Read more...

  • Dream Jobs: Snowplow Driver

    It's not as if Minnesotans aren't used to winter weather. But during rough winters residents have to prepare for oncoming snow storms by stocking up on sidewalk salt, securing their cars in garages, and battening down the hatches before … Read more...

  • Interview Etiquette

    Understanding personality typing and Method acting well enough to fake being decisive yet change-friendly is one way to prepare for these trials. Another is, never let them see you eat. If they ask how many golf balls you could fit in a … Read more...

  • Dream Job: BMW Test Driver

    "How did you get a job test-driving $128,000 cars?" Hard work, determination, and a bit of good timing is the answer. Ten years ago the automotive technology trade school Jason attended had just started a relationship with BMW. Wanting to … Read more...

  • Dream Job: Opera Diva

    Denyce Graves defines the word diva. The mezzo-soprano has electrified audiences all over the world with her sultry interpretations of the title role of Carmen in the opera by Georges Bizet. She's on the September 2001 cover of Opera News. … Read more...

  • Dream Job: Indie Label Owner

    A self-proclaimed music junky, O'Connell decided to start his own label when Jeremy Steckler, who founded the Now Sound as a sophomore at Duke University, turned to him for advice. "Jeremy was trying to sort out his finances and I noticed … Read more...

  • Dream Job: Political Consultant

    There are other fields suitable for those interested in politics, including fundraising, polling, and policy advocating. And of course, there is running for office - something Goldman will not do. Read more...

  • Dream Job: Pro Skateboarder

    According to Bertino, "turning pro does change your life as far as money is concerned. You go from having little or nothing to living large. It's a very young culture, so it's easy to get caught up partying. That can make the cash disappear … Read more...

  • Dream Job: Rock Star

    The days are over where you can say, 'I'm an artist; I don't do commercialism'," Errico said. If you're signed, you can get money from touring, sales of CDs, merchandising, fashion, publishing songs, and writing television theme songs … Read more...