With so many people out of work and applying for the same jobs, standing out in a crowd is more important than ever. Developing and enhancing your personal brand will help you establish professionalism, get you noticed and help you get hired and promoted. Our expert podcasts and articles will not only show you how to successfully create your own brand, we'll help you avoid the common mistakes that could make you look bad to potential employers.

Personal Branding Advice

• Dream Job: Indie Label Owner

  A self-proclaimed music junky, O'Connell decided to start his own label when Jeremy Steckler, who founded the Now Sound as a sophomore at Duke University, turned to him for advice. "Jeremy was trying to sort out his finances and I noticed … Read more...

• Dream Job: Political Consultant

  There are other fields suitable for those interested in politics, including fundraising, polling, and policy advocating. And of course, there is running for office - something Goldman will not do. Read more...

• Dream Job: Pro Skateboarder

  According to Bertino, "turning pro does change your life as far as money is concerned. You go from having little or nothing to living large. It's a very young culture, so it's easy to get caught up partying. That can make the cash disappear … Read more...

• Dream Job: Rock Star

  The days are over where you can say, 'I'm an artist; I don't do commercialism'," Errico said. If you're signed, you can get money from touring, sales of CDs, merchandising, fashion, publishing songs, and writing television theme songs … Read more...

• Is it time to revise my job description and ask for more money?

  My current salary is just under $29,000, and many other positions, including customer service and accounting clerks are now earning up to $2,000 more than I am. I don't think this is fair. Would I be justified in asking for a raise, even … Read more...

• Dream Job: Rodeo Clown

  Rodeo clowns - who prefer to be called bullfighters - apprentice at local, small rodeos and at youth rodeo events. They may attend clown training schools, which hold training camps across the southwest and in Colorado, Montana, and Kansas - … Read more...

• New Years Etiquette

  Office Resolutions Read more...

• How to Remember Your Coworkers Names

  What is the best way for a new employee to remember the other employees' names? I will be starting a new job in a few weeks as the payroll manager so, of course, I have to get names down very quickly. I sometimes have a problem remembering … Read more...

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