If you lack experience or some of the necessary skills, the bad news is you’re starting out a disadvantage. But all is not lost.
You can make up for your shortcomings with a unique or outstanding cover letter. Your skills might not stand out compared to other jobseekers, so you’ll have to focus on getting noticed and remembered in a positive light right off the bat. If it’s a graphic designer position send in a customized cover letter with knockout designs that show you’re creative side, or if it’s a web design position create a website that serves as your cover letter and lets the hiring manager know you’re willing to go the extra mile.