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5 Keys to Winning the Battle of the Sexes

An "Adapt & Adopt" Approach to Bridging the Gap at Work Between Men & Women

Don't Judge a Book By It's Cover

These ideas about gender behavior are related to real, measureable elements -- the physiology of the brain. Still, they are generalities. Taken as gospel, they can lead to prejudices and self-fulfilling prophesies. People easily internalize gender norms, and may come to automatically expect or require assertiveness in male leaders, and nurturing behavior in female leaders. When these expectations are upended or otherwise contradicted -- in the form of an assertive female leader, for example -- negative reactions, strained relations, and real impediments to success may result.