*

Article:

12 Intangibles to Consider Before Accepting a Job Offer

Look Beyond Salary & Benefits Before Accepting a New Job

12. Company History

Our image of a “Kodak moment” has slid from a happy memory-making event to nostalgia in a basement photo box. Companies who fail to anticipate and keep pace will always be surpassed by the ones who do.

Look at company histories and how each has handled changing trends. Are they followers or innovators? Are they situated to capitalize on future industry opportunities? A well-salaried exciting job in a fading technology should be eyed with caution. There may be genuine opportunity in a planned regeneration. Taking such a job may also result in the need to ramp up another job search.