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Article:

12 Tips for Generating Strong Job Leads

2. Make it personal

Remember the days when you sent out a pile of generic cover letters and resumes, then waited for the phone to ring? Gone.

Replace this passive activity with a more action-oriented effort to establish relationships. Make sure every contact you make, whether it is by snail mail or email, references something you've learned about the contact or organization, and reveals something memorable about you.