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Article:

11 Social Media Mistakes You Don't Even Know You're Making

These Social Media Blunders Could be Hurting You Personally & Professionally

2. Being Too Negative

Here's a hint: just because you think you're being clever doesn't mean everyone else does.

Gut-check your clever comments to see that they do indeed come off as "clever" rather than silly or snarky. Be engaging and encouraging of others. Your online showcase should include the successes of colleagues, not just promotions of your own.

Avoid negatives, particularly rants against companies and products. Aim instead to praise good service and to query (rather than condemn) the questionable. Show yourself to be honorable and thoughtful. It counts more than you know and enhances your character and reputation.